The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Friday, 10 August 2018

Market Entry to Emerging Markets in Europe

Photo by Christian Holzinger
What are the market opportunities in the Emerging Markets in Europe? Are you looking to expand to Eastern Europe? To acquire a local company in Romania or in South Eastern Europe? Are you interested to find new suppliers in the low cost countries in Europe? Do you want to find reliable importer-distributors in Emerging Europe?

For tailor-made market research, M&A advisory services, B2B matchmaking with players in the Emerging Markets in Europe, for targets search and deal origination feel free to contact the FRD Center team at: 
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

FRD Center is a market entry and M&A consulting firm which, since 2000, offers complete tailor-made consulting services to foreign organisations and companies interested to explore the business opportunities in Romania and the Emerging Europe region. FRD Center is one of the pioneer privately owned market entry and M&A advisory firms in Romania.

Our services include:

  • market research, data collection, market intelligence, competitor analysis, sector studies and reports 
  • product introduction and market opportunity assessment from buyers, importers, distributors 
  • identification and qualification of local suppliers, manufacturers 
  • M&A advisory and support services 
  • B2B business matchmaking, target search and selection 
  • Go-To-Market and Best-Route-To-Market strategy 

Our competitive advantages include an extensive local business network, knowledge of the local specifics, access to the local authorities, reasonable fees, unbeatable reputation and deep understanding of the local business culture.

At the core of our service is understanding the Client's business model, their products, their expectations and business goals. FRD Center works directly with the Client understanding and profiling the requirements in the context of the business environment in Romania.

Our main offices are in Bucharest, Romania, the most dynamic economy in Europe. Through a significant network of consultants and partners we operate in all regions of the country, and extend our capacities in other emerging markets Europe, as well as in other parts of the world.

Some of our Clients include:
- Export Promotion Agencies and Governmental Organisations
- International Chambers of Commerce
- Trade and Professional Organisations
- Strategy Consulting Firms
- Private Corporations, SMEs

Our services allow the client to develop and implement a realistic market entry strategy based on the complex analysis of local and regional market specifics.

To foreign companies interested to export, outsource, invest, relocate their operations, manufacture or distribute in Romania and the region, FRD Center offers complete market entry services such as:
  • M&A Advisory 
  • Tailor-made market research, reports, analyses, sector studies and market opportunities assessments 
  • Tailor-made competitor analysis, background checks 
  • B2B matchmaking / Business partner search - identification and selection of local players - 
  • Trade missions: sector-specific, multi-sector, in-bound and out-bound 
  • Facilitation of B2B contacts 
  • Supplier search & selection, qualification of local suppliers 
  • Product introduction, market opportunities assessment
M&A Advisory

FRD Center's M&A arm offers, since 2006, an integrated set of support services to foreign companies interested to acquire a company in Romania and the region:
  • Market research
  • Target identification and selection (lead generation)
  • Targets detailed profiles, background and reputation checks
  • Targets contact at Owner level, negotiations and pursuit
  • Commercial and legal due diligence (through partners)
  • M&A and investment consulting
  • Pursuit of the deal to closure
Also, FRD Center took an active role in discovering M&A opportunities in Romania and has been mandated by a number of profitable Romanian companies and owners that are either looking to attract equity or debt investment into the company or are interested in a partial or complete sale of the company.


More details about the FRD Center new suppliers qualification services in low cost countries in Europe such as Romania are available at http://market-entry-romania.blogspot.com/2018/07/new-suppliers-qualification-services-in.html

More details about the FRD Center M&A advisory services in Romania and Emerging Europe are available at http://market-entry-romania.blogspot.com/2018/07/the-frd-center-m-advisory-services-in.html

More details about the FRD Center Services for Trade Missions and Trade Delegations to and from Romania, Poland, Hungary, Bulgaria etc. are available at http://market-entry-romania.blogspot.com/2018/06/services-for-trade-missions-and-trade.html

More details about the FRD Center Market research, Players analysis and Market opportunity assessment in Romania and Emerging Europe are available at http://market-entry-romania.blogspot.com/2018/02/market-research-players-analysis-and.html
For tailor-made market research, M&A advisory services, B2B matchmaking with players in the Emerging Markets in Europe, for targets search and deal origination feel free to contact the FRD Center team at: 
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

Wednesday, 8 August 2018

New retail trade records in Emerging Europe: Romania, Lithuania, Hungary and Bulgaria

According to Eurostat, in June 2018 Romania posted the highest y-t-y increase of retail trade among all EU members: +7.8%. It was followed by Lithuania (+7.2%), Hungary (+6.1%) and Bulgaria (+6%).

In 2018, Euler Hermes estimates the value of the modern Romanian retail market at some 17-20 bnEUR. The consumption y-t-y growth in 2017 was over 10%. Romania is the most dynamic large market in EU and a major importer of foods, FMCGs, white goods and electronics.

Are you a foreign food producer looking to export to the Emerging Markets in Europe? Are you looking to connect with Romanian buyers, main retailers or importer-distributors? Perhaps we can assist you with the Market Entry, Deal Origination, Product Introduction to Buyers and B2B Matchmaking.

We, at FRD Center, are constantly monitoring various sectors and analysing certain potential opportunities for investors, for exporters and for those looking to source from Romanian manufacturers, providing B2B matchmaking and deal origination.

For tailor-made market intelligence and B2B matchmaking with players in the Emerging Markets in Europe, feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

The Romanian modern retail market is dominated by foreign supermarket chains such as Profi, Kaufland, Mega Image, Carrefour and Auchan. The local modern grocery chains are represented mainly by Annabella, Merkur and Paco Supermarkets. Retail sales growth also contributed to the expansion of modern retailers: over 350 new stores have opened in 2017.

The Hungarian retail trade went up 6.1% y-t-y in June 2018.

Some of the main foreign supermarket chains operating on the Hungarian market are Tesco, Spar, Auchan and Lidl. Important local supermarket chains in Hungary include Coop, CBA and Real.

Second after the Romanian one, the growth registered by the Lithuanian retail trade was of 7.2% in June 2018 vs. June 2017.

The Lithuanian modern retail sector is dominated by local supermarket chains. Some of the main ones include Aibė, Maxima and IKI. As for foreign supermarket chains operating on the Lithuanian market some of the strongest are RIMI, Lidl, Narvesen and Prisma.

Compared with June 2017, the Bulgarian retail trade volume went up 6% in June 2018.
Foreign supermarkets present on the Bulgarian market include CBA, Billa, Kaufland and T Market, while main local supermarket chains operating in Bulgaria are Fantastico, ProMarket and Triumf.

For more details about the retail turnover growth above the EU average in Emerging Europe thanks to purchasing power increase go to
http://market-entry-romania.blogspot.com/2018/05/retail-turnover-continues-to-grow-above.html

For the Romanian Food Market report produced by FRD Center for the Dutch Embassy in Romania go to https://www.dutchromaniannetwork.nl/wp-content/uploads/2017/01/Food-Report-Romania-2016.pdf 

For the FRD Center Analysis of the Romanian Organic Foods&Beverages and Agribusiness Sector consult the link http://market-entry-romania.blogspot.com/2018/08/analysis-of-romanian-organic-foods-and.html

For a FRD Center Analysis of the Modern Food Retailers in Romania go to http://market-entry-romania.blogspot.com/2018/07/analysis-of-modern-food-retailers-in.html

Are you looking to connect with local specialised importer-distributors and direct buyers / category acquisition managers in markets such as Romania, Czech Republic, Lithuania, Hungary, Bulgaria, Turkey, Serbia or Poland? Perhaps we can collaborate.
How to find qualified importers and distributors? How to reach the direct buyers and category managers in the main retail chains in Romania and the region?

For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, for product introduction to potential buyers in Romania, Poland, Czech Republic, Serbia, Lithuania etc. feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

For more details about the FRD Center Market research, Players analysis and Market opportunity assessment in Romania and Emerging Europe go to 
http://market-entry-romania.blogspot.com/2018/02/market-research-players-analysis-and.html

How to find the most reliable Romanian importers of speciality foods such as gourmet, ready-made foods, ready meals, deserts, frozen pastry, seafood?
How to find qualified Romanian importers of healthy foods?
How to reach Romanian buyers of vegetables and fresh fruit? Who are the foods importers and food distributors in Romania? More details at 
http://market-entry-romania.blogspot.com/2018/01/romanian-foods-imports-opportunities.html

For the FRD Center blogposting Romanian foods imports go up 15% in 2017 visit http://market-entry-romania.blogspot.com/2017/11/romanian-foods-imports-go-up-15-in-2017.html

Perhaps we can collaborate. For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, for product introduction to potential buyers in Romania, Poland, Czech Republic, Serbia, Lithuania etc. feel free to contact the FRD Center team at: 
email:europa@frdcenter.ro or tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

The FRD Center B2B Matchmaking services involve identification and selection of most relevant targets, direct liaison at Manager level, presentation of the Client's products / services, pursuit for obtaining expression of interest in a 1-2-1 meeting with the Client representative, arranging and confirming 1-2-1 business meetings in a Commercial Agenda / Business Itinerary in the market, assistance on location, follow-up etc.

FRD Center organises B2B meetings, Trade Missions, Trade Delegations and business matchmaking between foreign producers, manufacturers, exporters and local buyers, importer-distributors, wholesalers, supliers in Romania, Eastern Europe and Emerging Markets in Europe.

Friday, 3 August 2018

Analysis of the Romanian Organic Foods&Beverages and Agribusiness Sector


What are the opportunities presented by the Romanian organic and bio foods sector? What factors are influencing the 30% growth of the market? Which are the most dynamic local organic food processors, importer-distributors of ecologic FMCG and Romanian producers of bio foods?

FRD Center Market Entry Services has researched and analysed the local specifics.

The Romanian market of organic and bio products is a very dynamic one, registering interesting growths for several years now. The local players register double-digit or higher y-t-y growths, presenting interesting crossborder acquisition opportunities for foreign producers and processors.

Organic foods, cosmetics, ingredients etc. are more and more in demand. Nevertheless, compared to other markets in EU, the Romanian organic market is still in an incipient stage.

The domestic consumption of organic, bio and raw foods in Romania has been on an upward trend in the recent years. The organic consumer market was estimated by the USDA at U.S. $45 million in 2016, an increase of more than 30% compared to 2014. Players in the market estimate that the 30% y-t-y growth has maintained also in 2017 and they expect to continue at a similar rate till 2020.

The growth of the organic foods market in Romania is the result of a combination of a variety of factors, such as a higher purchasing power, better consumer education, more options in respect to bio-food retail stores as well as supermarket chains with areas dedicated to organic products etc.

Organic food processors and retailers also play an important role due to efforts to create and support affordable brands. Large retail chains created separate sections for organic processed products that offer a wide range of mostly imported products.

More and more Romanian importer-distributors of organic and bio products organise B2B and B2C events to promote a healthy lifestyle and raw-vegan products.

What is the current situation on the organic foods market in Romania? Who are the main players in the Romanian bio foods processing and distribution sector? How to enter the Romanian organic foods and beverages sector? How to acquire a local food processor and producer of organic food products?

Organic baby food is one of the most successful product categories in Romania, growing approx. 5-6 times during 2012-2017. Similarly, consumption of organic dairy products (butter, drinking milk, yoghurt, cheese) almost tripled during 2012 – 2017.

In terms of companies' dynamics, for example, companies such as Agri Mondo which distributes organic cereals and organic oil seeds registered, according to an FRD Center analysis based on official data, a 30% sales increase in 2017.

Others, much more, such as for example Biochem Organics which distributes organic agricultural products, such as: soft wheat, barley, maize, rye, sunflower, rapeseed, soybean, coriander etc. They registered, according to the same analysis, a y-t-y sales increase of 110% in 2017.

Organic farming is a dynamic sector in Romania that has seen an upward trend in recent years. According to Eurostat data, in 2015 there were 297% more organic farms in Romania compared to 2010, counting nearly 12,000. Many of these farms and companies are exporting most of their crops.

Several non-governmental organisations promoting organic farming have been set up recently. Some of them are: Bio Romania, Romanian Association for Sustainable Agriculture, EcoR Partener, National Federation of Organic Agriculture, Bioterra, Bioavirom etc. Many of them are formed of local farmers cultivating or growing organic and bio products.

For tailor-made market research and market opportunity assessment, for B2B matchmaking with players in the Emerging Markets in Europe, for M&A assistance, background checks and in-depth profiling of players, for target origination in Romania and other markets in Eastern Europe feel free to contact the FRD Center team at:
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

In regards to locally produced organic foods, the surface cultivated with organic vegetables in Romania has doubled in the last seven years. The local demand for organic vegetables "made in Romania" is very high and the market is still at the beginning. Additionally, the external demand is increasing and most of the local players export their products.

For example, Ecofruct, a company which collects organic forest fruits, medicinal plants, herbs and mushrooms which originate in the flora of the Romanian Carpathian Mountains, registered in 2017 a y-t-y turnover growth of 126% according to an FRD Center analysis based on official data.

Primagra is a producer and exporter of sea buckthorn berries. It exploits organically a farmland for the research, multiplication and production of sea buckthorn. Their sales increased in 2017 with 24% compared to 2016.

Another type of very popular bio foods are the bee products. For example, Apiprodex is a company specialised in the production and processing of organic honey and apiary products. In 2017, according to the same analysis, their sales figure increased 51% mainly due to increasing exports.

Premium Fruct produces bio fruit juices under the brand Profructta. Profructta is a Romanian facility producing 100% natural juices, made of chemically unaltered and genetically unmodified fruit, carefully picked in the orchards of Campulung Muscel, without any sugar, colouring agents, and preservatives added. In 2017, according to an FRD Center analysis based on official data, their sales increased 77%.

In respect to organic grains cultivated in Romania, the largest growers are foreign nationals residing in Romania. For example, Orgapic Iaşi owned by the German Klemens Wilhelm Tonnies (over 3600 ha), Agricola Alba held by Casa Lionello owned by EUROVO from Italy and Ferma Lionello SRL (over 3600 ha) or Luciano Martini, the shareholder of Emiliana West Rom (over 2000 ha).

Product marketing and storage is an important element of the organic farming chain.

The total surface of organic farming in Romania registered 258470.927 ha in 2017 which, according to the FRD Center analysis represents a growth of more than 14% compared to 2016.

According to the same sources, the organic cereals crops surface has grown in 2017 almost 13%, reaching 84925.51 ha, while the growth of the industrial crops surface went up 35.6% in 2017 vs. 2016, reaching 72388.33 ha. Also, in 2017 compared to the prvious year, the surface of green harvested plants increased 42.5% reaching 20350.75 ha. The permanent crops of vineyards, fruit trees, nuts etc. went up 9.5% in 2017.


For a FRD Center Analysis of the Modern Food Retailers in Romania visit http://market-entry-romania.blogspot.com/2018/07/analysis-of-modern-food-retailers-in.html

For more details about the FRD Center M&A advisory services in Romania and Emerging Europe go to this link: http://market-entry-romania.blogspot.com/2018/07/the-frd-center-m-advisory-services-in.html

Are you interested in learning more about the continuous developments in the Ready-Meals Market in Romania? Visit http://market-entry-romania.blogspot.com/2018/03/ready-meals-market-in-romania.html

For a FRD Center Analysis of the main Romanian Meat Processors consult the business blog posting at http://market-entry-romania.blogspot.com/2018/07/analysis-of-main-romanian-meat.html

For more details about M&A Opportunities in the Meat Processing Sector in Romania visit http://market-entry-romania.blogspot.com/2018/01/m-opportunities-in-meat-processing.html

Are you interested to export fish and seafood to Romania and Eastern Europe? Visit http://market-entry-romania.blogspot.com/2018/01/are-you-interested-to-export-fish-and.html


How to reach the importer-distributors, direct buyers at decision maker level and present your offer? For B2B contacts feel free to contact the FRD Center team at: email:europa@frdcenter.ro or tel: +4021 411 1459/60/61

For more details about the FRD Center services for Trade Missions and Trade Delegations to and from Romania, Poland, Hungary, Bulgaria etc. go to this link: http://market-entry-romania.blogspot.com/2018/06/services-for-trade-missions-and-trade.html

Thursday, 2 August 2018

FRD Center Analysis of the Plastic Manufacturers in SE Europe

Who are the most relevant Plastic Products Manufacturers in South Eastern Europe? How to reach the decision makers of the Plastic Products Manufacturers operating in markets in Emerging Europe? 

FRD Center has been analysing the plastic manufacturing sector in markets such as Romania, Bulgaria, Croatia and Serbia.


From the FRD Center research it resulted that some of the most important Romanian plastic manufacturers are Vitafoam, Eurofoam, Romcarbon, Oechsler Romania, Isovolta, Star East Pet and Pet Star Holding.

Vitafoam Romania, part of Vita Group UK, has been established in 2009, following an investment of 12 mEUR in Mures county (Centre Romania). Vitafoam Romania has production units in Mures, Timis and Maramures counties.

Vitafoam Romania produces: 

  • polyurethane foams 
  • foam blocks 
  • debited boards 
  • mattresses (Adormo brand) 
In 2017, the company registered revenues 18% higher than in 2016 and it has a team of over 200 employees.

Eurofoam is one of the main producers of flexible polyurethane foams in Romania. It has the HQ in Sibiu (Centre Romania) and offices covering the entire country.

The company has over 300 employees and in 2017, they registered revenues 3% higher than in 2016. Eurofoam is ISO 9001 and ISO 14001 certified and they manufacture flexible polyurethane foams for the following sectors: automotive, packaging, furniture, sport, air and water filtration, cleaning etc.

Romcarbon is an important plastic processor in Romania, listed on Bucharest Stock Exchange. In 2000, Romcarbon has become a 100% private capital firm. In 2003, Living Plastic Industry - a Taiwanese investor - became the company’s main shareholder. Currently, Romcarbon is owned by: Living Plastic Industry (32.85%), Joyful River Cyprus (20.52%), other legal entities (23.06%) and individuals (23.57%).

In 2017, they registered revenues 7% higher than in 2016 and a team of around 900 people.

Romcarbon manufactures:

  • polystyrene packaging: expanded polystyrene trays, XPS panels 
  • polypropylene packaging: polypropylene bags, polypropylene strap 
  • polyethylene packaging: bags, sacks, foils, films 
  • plastic compounds and recycled polymers 
  • automotive and industrial filters 
  • active carbon 
  • breathing protective equipment 
  • PVC road indicators 
A FRD Center analysis of these three companies' turnover dynamics in the last 5 years is shown in the graph below:

According to the FRD Center analysis of the Romanian Plastic Products Manufacturers, one of the most dynamic is Plasess Romania SRL which registered in 2017 a turnover growth of 30% compared to 2016. Similarly, Tecnostamp Triulzi East Europe SRL registered a y-t-y TO growth of 26% in 2017. 

Are you interested to contact the main Plastic Products Manufacturers in SE Europe at decision maker level?

Are you interested to expand to South Eastern Europe or Emerging Europe through the acquisition of a local company? Perhaps we could collaborate. FRD Center is a privately owned market entry and M&A advisory firm, operating in Romania and Emerging Europe since 2000. FRD Center team provides customised market entry services, business intelligence and market support for foreign companies interested to enter the Romanian and regional markets as investors, exporters or joint-ventures.

The FRD Center senior advisors provide tailor-made assistance to foreign companies interested to partner with, or acquire a local company through an M&A transaction and to foreign investors interested to invest in, or buy, Romanian companies. 

For tailor-made market research, M&A advisory services, B2B matchmaking with players in the Emerging Markets in Europe, for targets search and deal origination feel free to contact the FRD Center team at: 
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

In regards to the Bulgarian Manufacturers of Plastic Products, some examples are:

GOTMAR LTD is a privately owned Bulgarian company, specialising in the processing of thermoplastics. The company was founded in 1992 in the town of Saedinenie, Plovdiv county.

The main activities of GOTMAR are production of preforms from polyethylene terephthalate (PET), production of caps and handles from Polypropylene (PP) and polyethylene (PE), manufacturing of products from thermoplastic polymers through injection moulding method, production of packaging for the perfumery and cosmetics industries, manufacturing of moulds.
They offer complex packaging solutions – from the design and manufacturing of moulds to the production of a finished product.

Tir Market Ltd is a leading Bulgarian manufacturer of plastic parts and details. They offer complex services and pastic products used in the Power industry, Large-scale mining industry, Chemical, Railway industry, Engineering, Shipbuilding and Ship repair industry.

Chimiplast JSC. is a Bulgarian – Italian joint stock company registered in Bulgaria in April 2006 with leading partners CHIMICOM SRL and CHIMREMONTSTROY ENGINEERING JSC. The company activities include manufacturing and distribution of polyethylene, polypropylene and PVC pipes, know-how, technology transfer etc.

Some recent news of the plastic production sector in South Eastern Europe monitored by FRD Center are:

  • In May, Serbia's thermoplastic products manufacturer Plastikcam East, a subsidiary of Italian company Think Plastic, has opened a 3mEUR investment in Serbia. The company plans to develop the factory in five stages and to hire 30 employees by the end of 2018. 
  • Croatian plastic products manufacturer AD Plastik announced that its consolidated net profit grew 44.69% year-on-year in the first half of 2018, reaching 7.6 mEUR. AD Plastik is one of the main producers of plastic parts for the automotive sector in South Eastern Europe. For example, AD Plastik produces front and rear bumpers with components, interior mudguard linings, painted external stabilizers, instrument panels and door panels for Renault Clio. 
  • In June, Serbian rubber products manufacturers Tigar and tyre mould maker D-Company announced plans to enter into strategic partnership with Finland's Teknikum Group for production of technical rubber goods. With already three plants in Finland, Teknikum produces polymer-based rubber coatings, industrial hoses, rubber compounds, as well as rubber, plastic, silicone and polyurethane moulds. 
  • The largest PVC processor in Romania, the plastic products manufacturer TeraPlast Group became the largest rigid PVC recycler in Romania after an investment of 3.5 mEUR in a PVC waste collection and recycling station. The investment includes recycling lines, production and storage facilities, as well as related buildings. The recycling station has a production capacity of 12,000 tonnes per year, which places the company among the top 10 recyclers in Europe. 

Sources include: SeeNews, Business Review, InvestBulgaria, the Companies

For tailor-made supplier qualification and B2B matchmaking with players in production and assembly sector in the Emerging Markets in Europe feel free to contact the FRD Center team at: 
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61 

More details in the FRD Center business-blog "Market Entry in Emerging Europe" posting at http://market-entry-romania.blogspot.com/2018/07/new-suppliers-qualification-services-in.html

Friday, 27 July 2018

New suppliers qualification services in low cost countries in Europe such as Romania

For international manufacturers: New suppliers qualification services in low cost countries in Europe such as Romania offered by FRD Center:

Practically based on the detailed description and profile of the target company you are interested to reach, we can assist you with the following supplier qualification and B2B services, among others:

- identification of the respective local target-firms of interest to you, selection according to your criteria, validation of the most relevant contact person in the local firm at decision-maker level

- profiling the companies based on desk-research

- presenting to you a longlist of local targets – for your assessment and shortlisting of the most relevant

- direct contact with the relevant manager / decision maker in each shortlisted firms, direct interview to learn more about their technologies, materials, portfolio, capabilities etc.

- background and reputation check

- if the case, visit their premises, direct meeting with the decision makers

- if suitable for further discussions, we introduce to them your collaboration proposal, in the level of detail you would indicate (some of our Client choose anonymity at this stage)

- intensive pursuit of targets, assessment of their interest in the proposed collaboration or in learning more directly from you / receiving your request / presentation during your visit

- if the case, setting up for you a business itinerary in the territory, arranging a 1-2-1 meetings agenda with the interested local targets, assisting you with the logistic aspects

For tailor-made supplier qualification and B2B matchmaking with players in production and assembly sector in the Emerging Markets in Europe feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61


Suomalaisille valmistajille: Uusien toimittajien pätevöintipalvelut edullisissa EU-maissa, kuten Romaniassa, jota FRD Center tarjoaa:

Käytännöllisesti katsoen kohdeyrityksen yksityiskohtaista kuvausta ja profiilia, jota olet kiinnostunut tavoittamaan, voimme auttaa sinua muun muassa seuraavien toimittajien pätevyyden ja B2B-palvelujen avulla:

- asianomaisten paikallisten kohdeyritysten tunnistaminen, valinta teidän valintaperusteiden mukaan, paikallisen yrityksen tärkeimpien yhteyshenkilöiden validointi päätöksentekijöiden tasolla

- yritysten profilointi desk-tutkimukseen perustuen

- esität sinulle pitkän listan paikallisista tavoitteista - arvioitavaksi ja tärkeimpien luetteloiden tekemisestä

- suora yhteydenpito asianomaisiin johtajiin / päätöksentekijöihin kussakin luettelossa olevalle yritykselle, suora haastattelu saadakseen lisätietoa niiden teknologioista, materiaaleista, portfolioista, kyvyistä jne.

- tausta ja mainetta koskeva tarkistus

- tapauksen mukaan, käyvät tiloissaan suorassa kokouksessa päätöksentekijöiden kanssa

- jos sopivat jatkokeskusteluihin, esitämme heille yhteistyöehdotuksensi yksityiskohtaisesti, jonka haluaisit ilmoittaa (osa asiakkaistamme valitsee nimettömyyden tässä vaiheessa)

- tavoitteiden intensiivinen tavoite, arvio kiinnostuksestaan ​​ehdotettuun yhteistyöhön tai oppimiseen suoraan sinulta / pyyntösi / esityksestänne vierailun aikana

- mikäli tapaus teet liiketoimintasuunnitelmaa alueella, järjestää 1-2-1 kokouskysymystä paikallisten paikallisten tavoitteiden kanssa, auttaen sinua logistisiin näkökohtiin

Räätälöityjen toimittajien pätevyys ja B2B-yhteensopivuus eurooppalaisten kehittyvien markkinoiden valmistajien ja kokoonpanojärjestöjen kanssa ovat vapaasti yhteydessä FRD Center tiimiin: email: europa@frdcenter.ro tai puh: +4021 411 1459/60/61


Voor Nederlandse fabrikanten: nieuwe leveranciers kwalificatiediensten in goedkope landen in Europa zoals Roemenië aangeboden door FRD Center:

Praktisch gebaseerd op de gedetailleerde beschrijving en het profiel van het doelbedrijf dat u wilt bereiken, kunnen wij u helpen met de volgende leverancierkwalificatie en B2B-services, onder andere:

- identificatie van de respectieve lokale doelondernemingen die u interesseren, selectie op basis van uw criteria, validatie van de meest relevante contactpersoon in de lokale onderneming op beslissingsniveau

- profilering van de bedrijven op basis van deskresearch

- u een lange lijst van lokale doelen voorleggen - voor uw beoordeling en voorselectie van de meest relevante

- rechtstreeks contact met de relevante manager / beslisser bij elke geselecteerde onderneming, direct interview om meer te weten te komen over hun technologieën, materialen, portfolio, capaciteiten, enz.

- achtergrond- en reputatiecheck

- als de zaak, bezoek hun gebouwen, rechtstreekse ontmoeting met de besluitvormers

- indien geschikt voor verdere discussies, introduceren we hen uw samenwerkingsvoorstel, in het detailniveau dat u zou aangeven (sommige van onze klanten kiezen in dit stadium voor anonimiteit)

- intensief nastreven van doelen, inschatten van hun interesse in de voorgestelde samenwerking of om meer rechtstreeks van u te leren / uw verzoek / presentatie tijdens uw bezoek te ontvangen

- indien van toepassing, het opzetten van een zakenreisroute in het gebied, het regelen van een 1-2-1-vergaderingenagenda met de geïnteresseerde lokale doelen, het helpen van de logistieke aspecten

Voor op maat gemaakte leverancierskwalificatie en B2B-matchmaking met spelers in de productie- en assemblagesector in de opkomende markten in Europa, kunt u contact opnemen met het FRD Center-team op: e-mail: europa@frdcenter.ro of tel: +4021 411 1459/60/61


For danske producenter: Nye leverandører kvalifikationstjenester i lavpris lande i Europa som Rumænien tilbydes af FRD Center:

Praktisk taget baseret på den detaljerede beskrivelse og profilen til målvirksomheden, som du er interesseret i at nå, kan vi hjælpe dig med følgende leverandørkvalifikationer og B2B-tjenester, blandt andre:

- Identifikation af de respektive lokale målvirksomheder af interesse for dig, udvælgelse efter dine kriterier, validering af den mest relevante kontaktperson i det lokale firma på beslutningstagerniveau

- profilering af virksomhederne baseret på desk-research

- præsentere en lang liste over lokale mål - til din vurdering og kortlægning af de mest relevante

- direkte kontakt med den relevante leder / beslutningstager i hvert kortsluttede firma, direkte interview for at lære mere om deres teknologier, materialer, portefølje, kapaciteter mv.

- baggrunds- og omdømmecheck

- hvis sagen skal besøge deres lokaler, direkte møde med beslutningstagere

- Hvis det er hensigtsmæssigt til yderligere diskussioner, introducerer vi dem for Deres samarbejdsaftale, i det detaljeringsniveau, du vil indikere (nogle af vores kunder vælger anonymitet på nuværende tidspunkt)

- intensiv udøvelse af mål, vurdering af deres interesse i det foreslåede samarbejde eller i at lære mere direkte fra dig / modtage din anmodning / præsentation under dit besøg

- hvis sagen opretter en forretningsrejse i området, arrangerer en 1-2-1 møde dagsorden med de interesserede lokale mål, der hjælper dig med de logistiske aspekter

Til skræddersyet leverandørkvalifikation og B2B matchmaking med aktører inden for produktion og montage på Emerging Markets i Europa kan du kontakte FRD Center Team på: email: europa@frdcenter.ro eller tel: +4021 411 1459/60/61


For norske produsenter: Nye leverandører kvalifiseringstjenester i lavprisland i Europa som Romania tilbys av FRD Center:

Praktisk basert på den detaljerte beskrivelsen og profilen til målselskapet du er interessert i å nå, kan vi hjelpe deg med følgende leverandørkvalifisering og B2B-tjenester, blant annet:

- Identifikasjon av de respektive lokale målvirksomhetene av interesse for deg, utvalg i henhold til dine kriterier, validering av den mest relevante kontaktpersonen i det lokale firmaet på beslutningstakernivå

- profilering av selskapene basert på desk-forskning

- presenterer en lang liste over lokale mål - for vurdering og kortsletting av de mest relevante

- direkte kontakt med relevant leder / beslutningstaker i hvert enkelt firma, direkte intervju for å lære mer om deres teknologier, materialer, portefølje, evner etc.

- bakgrunns- og omdømmekontroll

- hvis saken, besøk deres lokaler, direkte møte med beslutningstakerne

- Hvis det passer for videre diskusjoner, presenterer vi dem for ditt samarbeidsprosjekt, i detaljnivået du vil indikere (noen av våre klienter velger anonymitet på dette stadiet)

- intensiv forfølgelse av mål, vurdering av interesse for det foreslåtte samarbeidet eller læring mer direkte fra deg / mottak av forespørsel / presentasjon under besøket

- Hvis saken, sette opp en forretningsreise på territoriet, arrangere en 1-2-1 møtesagenda med de interesserte lokale målene, bistå deg med de logistiske aspektene

For skreddersydd leverandørkvalifisering og B2B matchmaking med spillere i produksjons- og monteringssektoren i Emerging Markets i Europa kan du kontakte FRD Center team på: email: europa@frdcenter.ro eller tel: +4021 411 1459/60/61

För svenska tillverkare: Nya leverantörer kvalifikationstjänster i lågkostnadsländer i Europa som Rumänien som erbjuds av FRD Center:

Praktiskt taget baserat på den detaljerade beskrivningen och profilen för målbolaget som du är intresserad av att nå, kan vi hjälpa dig med följande leverantörskvalifikationer och B2B-tjänster, bland annat:

- Identifiering av respektive lokala målföretag av intresse för dig, urval enligt dina kriterier, validering av den mest relevanta kontaktpersonen i det lokala företaget på beslutsfattarens nivå

- profilera företagen baserat på skrivbordsforskning

- presentera en lång lista med lokala mål - för din bedömning och kortlista av de mest relevanta

- Direkt kontakt med den ansvariga chefen / beslutsfattaren i varje företagslistor, direktintervju för att lära sig mer om sin teknik, material, portfölj, kapacitet etc.

- bakgrunds- och ryktekontroll

- Om fallet, besök deras lokaler, direkt möte med beslutsfattarna

- Om det är lämpligt för vidare diskussioner, presenterar vi dem för ditt samarbetsförslag, i den detaljnivå du skulle ange (en del av vår kund väljer anonymitet i detta skede)

- intensiv strävan efter mål, bedömning av intresse för det föreslagna samarbetet eller att lära dig mer direkt från dig / ta emot din förfrågan / presentation under ditt besök

- Om det är fallet, sätta upp en affärsresa i området, arrangera en 1-2-1 mötesagenda med de intressanta lokala målen, hjälpa dig med de logistiska aspekterna

För skräddarsydda leverantörskvalifikationer och B2B matchmaking med aktörer inom tillverknings- och monteringssektorn på Emerging Markets i Europa kan du kontakta FRD Center Team på: email: europa@frdcenter.ro eller tel: +4021 411 1459/60/61

Per i produttori italiani: nuovi servizi di qualificazione dei fornitori in paesi a basso costo in Europa come la Romania offerti dal FRD Center:

Praticamente basato sulla descrizione dettagliata e il profilo della società target che sei interessato a raggiungere, possiamo aiutarti con la seguente qualifica di fornitore e servizi B2B, tra gli altri:

- individuazione delle rispettive società target locali che ti interessano, selezione in base ai tuoi criteri, convalida della persona di contatto più rilevante nell'impresa locale a livello decisionale
- definizione delle società sulla base di ricerche documentarie
- presentandovi una lunga lista di obiettivi locali - per la vostra valutazione e selezione dei più rilevanti
- contatto diretto con il responsabile / decisore rilevante in ciascuna delle società selezionate, intervista diretta per ulteriori informazioni sulle loro tecnologie, materiali, portfolio, capacità, ecc.
- controllo dello sfondo e della reputazione
- se il caso, visitare i loro locali, incontro diretto con i responsabili delle decisioni
- se adatto per ulteriori discussioni, presentiamo loro la tua proposta di collaborazione, nel livello di dettaglio che vorresti indicare (alcuni dei nostri clienti scelgono l'anonimato in questa fase)
- ricerca intensiva degli obiettivi, valutazione del loro interesse nella collaborazione proposta o apprendimento più direttamente da voi / ricezione della vostra richiesta / presentazione durante la vostra visita
- In caso affermativo, istituendo per voi un itinerario di lavoro nel territorio, organizzando un programma di incontri 1-2-1 con gli obiettivi locali interessati, assistendovi con gli aspetti logistici

Per la qualificazione dei fornitori su misura e il matchmaking B2B con gli operatori del settore produzione e assemblaggio nei mercati emergenti in Europa, non esitate a contattare il team del FRD Center all'indirizzo email: europa@frdcenter.ro o tel: +4021 411 1459/60/61

Für deutsche Hersteller: Neue Anbieterqualifizierungsdienste in Niedrigkostenländern in Europa wie Rumänien, die vom FRD Center angeboten werden:
Basierend auf der detaillierten Beschreibung und dem Profil der Zielgesellschaft, die Sie gerne erreichen möchten, können wir Ihnen unter anderem folgende Lieferantenqualifizierung und B2B-Dienstleistungen anbieten:

- Identifizierung der jeweiligen lokalen Zielunternehmen, die für Sie von Interesse sind, Auswahl nach Ihren Kriterien, Validierung der relevantesten Kontaktperson in der lokalen Firma auf Entscheiderebene
- Profilierung der Unternehmen anhand von Desk-Research
- Präsentieren Sie eine Longlist der lokalen Ziele - für Ihre Einschätzung und die Auswahl der relevantesten
- direkter Kontakt mit den relevanten Managern / Entscheidungsträgern in jedem ausgewählten Unternehmen, direktes Interview, um mehr über ihre Technologien, Materialien, Portfolios, Fähigkeiten usw. zu erfahren.
- Hintergrund- und Reputationsprüfung
- wenn der Fall, besuchen Sie ihre Räumlichkeiten, direkte Treffen mit den Entscheidungsträgern
- Wenn es für weitere Diskussionen geeignet ist, stellen wir Ihnen Ihren Kooperationsvorschlag in der von Ihnen angegebenen Detaillierungsstufe vor (einige unserer Kunden wählen in diesem Stadium die Anonymität).
- Intensive Verfolgung von Zielen, Bewertung ihres Interesses an der vorgeschlagenen Zusammenarbeit oder direkteres Lernen von Ihnen / Empfangen Ihrer Anfrage / Präsentation während Ihres Besuchs
- wenn es der Fall ist, für Sie eine geschäftliche Reiseroute in dem Gebiet einzurichten, ein 1-2-1 Treffenprogramm mit den interessierten lokalen Zielen zu arrangieren, Ihnen bei den logistischen Aspekten zu helfen
Für eine maßgeschneiderte Lieferantenqualifizierung und B2B Matchmaking mit Akteuren im Produktions- und Montagebereich in den Emerging Markets in Europa wenden Sie sich bitte an das FRD Center Team unter: email: europa@frdcenter.ro oder tel: +4021 411 1459/60/61

Pour les constructeurs français: Nouveaux services de qualification des fournisseurs dans les pays à bas coûts en Europe tels que la Roumanie offerts par FRD Center:

Pratiquement basé sur la description détaillée et le profil de la société cible que vous êtes intéressé à atteindre, nous pouvons vous aider avec la qualification fournisseur et les services B2B suivants, entre autres:

- identification des entreprises cibles locales qui vous intéressent, sélection en fonction de vos critères, validation de la personne de contact la plus pertinente dans l'entreprise locale au niveau décisionnaire
- profilage des entreprises à partir de la recherche documentaire
- vous présenter une liste d'objectifs locaux - pour votre évaluation et la présélection des plus pertinents
- un contact direct avec le responsable / décideur concerné dans chaque entreprise présélectionnée, un entretien direct pour en savoir plus sur leurs technologies, leur matériel, leur portefeuille, leurs capacités, etc.
- Vérification de l'historique et de la réputation
- si c'est le cas, visitez leurs locaux, rendez-vous direct avec les décideurs
- si cela vous convient, nous vous présenterons votre proposition de collaboration, dans le niveau de détail que vous indiqueriez (certains de nos clients choisissent l'anonymat à ce stade)
- poursuite intensive des objectifs, évaluation de leur intérêt pour la collaboration proposée ou apprentissage plus direct de votre part / réception de votre demande / présentation lors de votre visite
- le cas échéant, mise en place d'un itinéraire d'affaires sur le territoire, organisation d'un agenda de rencontres 1-2-1 avec les cibles locales intéressées, en vous assistant sur les aspects logistiques

Pour la qualification de fournisseur sur mesure et le rapprochement B2B avec les acteurs du secteur de la production et de l'assemblage dans les marchés émergents en Europe, n'hésitez pas à contacter l'équipe du FRD Center: email: europa@frdcenter.ro ou tél: +4021 411 1459/60/61

Tuesday, 17 July 2018

Analysis of the main Romanian Meat Processors


Who are the main Romanian Meat Processors? How to reach their Owners and Decision Makers?

According to the FRD Center analysis based on official data, the main 15 meat processing companies in Romania registered in 2017 total revenues 10.4% higher than in 2016, surpassing 1.4 bnEUR.

Some of the most dynamic growths have been registered by:

Interagroaliment (part of Grup Serban)  of almost 50%

Doly Com Distributie                             of almost 27%

Smithfield Prod                                     of almost 25%

The Meat Processing Sector in Romania is one of the most dynamic sectors for a variety of reasons, including:
- local market demand for meat and meat products
- availability of finance for investments and development, including non-reimbursable grants from EU funds
- increasing preference of the local consumers for the traditional recipes

The Meat Processing Sector in Romania presents interesting opportunities for global and regional strategic buyers looking to expand to Europe through a merger&acqusition (M&A).
How to enter the Romanian meat processing sector? How to acquire a local meat processor and producer of quality meat products?

As one of the pioneer privately owned market entry and M&A advisory firms in Romania, operating for over 15 years in this market, FRD Center has high competencies in buy-side advisory and is quite well placed to assist foreign buyers with their Deal Origination and Acquisition Target Search in Romania and the region. FRD Center has been assisting foreign investors with their acquisition target origination in Romania and has operated under several buy-side mandates.

For more details on the The FRD Center M&A advisory services in Romania and Emerging Europe go to http://market-entry-romania.blogspot.com/2018/07/the-frd-center-m-advisory-services-in.html and

https://www.slideshare.net/JackieBP/frd-center-ma-advisory-services

Crossborder M&A deals in the Agri/Food sector in Romania in 2017 / 2018 include:

Smithfield, part of WH Group (China), acquired local meat processors Elit and Vericom.

Danish group Givesco A/S acquired 50% of the shares of local pasta producer, Sam Mills Group, with a combined business of over 140 mEUR.

Mexican company Sigma Alimentos has acquired 51% of the shares of Caroli Foods Group, one of the main packaged meats producers in Romania.

In October 2017, the European Bank for Reconstruction and Development (EBRD) confirmed that it will become a shareholder in the Romanian agribusiness company, Agricover Holding, taking over 13% stakes.

Unilever reached an agreement to buy local ice cream maker Betty Ice for an estimated 80-90 mEUR.

For a few potential M&A Opportunities in the Meat Processing Sector in Romania consult the FRD Center blog posting at http://market-entry-romania.blogspot.com/2018/01/m-opportunities-in-meat-processing.html

The FRD Center senior advisors provide tailor-made assistance to foreign companies interested to partner with, or acquire a local company through an M&A transaction and to foreign investors interested to invest in, or buy, Romanian companies.

The FRD Center M&A advisory services for BUY-SIDE Clients:
  • upon-demand lead generation and target identification for foreign companies interested to buy or to invest into small and mid-cap Romanian companies
  • market scan, identification, selection, profiling of M&A / investment targets according to specific Buyer requirements and profile
  • background and reputation checks, commercial due diligence of local targets
  • selected targets direct contact at Owner level, negotiations and pursuit of the deal to closure 
  • industry analysis and market research, economic and legal environment, SWOT analysis of the sector, risk assessment etc
  • pre-M&A business support including accompany Buyer during visits, pre-m&a local representation
  • post-M&A consultancy and representation if required including acting as the buyer’s trusted representative in the board, progress monitoring etc
Are you looking to expand on the Romanian or Eastern European market through the acquisition of a local player? A Merger&Acquisition? Since 2000, FRD Center offers deal origination, market research and M&A consulting services to foreign buyers and investment funds interested to enter Romania and the emerging markets in Europe as investors or joint-ventures.

For tailor-made market research, M&A advisory services, B2B matchmaking with players in the Emerging Markets in Europe, for targets search and deal origination feel free to contact the FRD Center team at:

email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

Monday, 16 July 2018

How to access the qualified furniture manufacturers in Eastern Europe?

Who are the main furniture manufacturers in the low cost countries in Eastern Europe? How to contact the players in the Furniture Industry? How to reach the Decision Makers in the the companies manufacturing furniture in the LCCs in Emerging Europe? Why to source in Eastern Europe instead of China or Asia?

Are you interested to outsource part of your furniture production and assembly in Eastern Europe? What are the opportunities in the Furniture Manufacturing sector in CE and SE Europe?
Romanian furniture manufacturing has a long tradition and is mainly based on solid wood of strong consistency, such as oak, in which the Romanian forests are rich. Also, Romanian furniture factories are well experienced in upholstery and hand-made crafting.

Furniture production in Romania recorded an average annual growth rate of 7.61% between 2011 and 2017. In 2017, the value of the Romanian furniture production reached to 2.55 bnEUR. For it is expected to go up 5.6%, up to 2.7 bnEUR, according to the Romanian Association of Furniture Producers.

Polish furniture manufacture sector is a dynamically growing industry in the Polish economy, with global importance and a large growth potential. It contributes as much as 2.17% of Polish GDP. Poland belongs not only to European but also world leaders in the production and export of furniture.In recent years, Polish furniture sector went up from 10th to 6th in the world in the production value of furniture sold.

Are you interested to outsource part of your furniture production and assemby in Eastern Europe? Are you looking to reach the Decision Makers in the the companies manufacturing furniture in the LCCs in Emerging Europe?

For tailor-made supplier qualification and B2B matchmaking with players in the furniture production and furniture assembly sector in the Emerging Markets in Europe feel free to contact the FRD Center team at:
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

Turkey has become in 2016 the leading medium-density fibreboard (MDF) producer in Europe, surpassing Germany. Turkey’s wood and wooden products export was USD 731 mln in 2016, while in the period January-May 2017 it was of USD 321 mln.

Furniture production in Turkey is concentrated mainly in Ankara, Istanbul, Izmir, Bursa, Adana, Eskişehir and Kayseri provinces. The largest furniture manufacturing area in Turkey, called “Siteler”, is located in Ankara. The number of small and medium sized enterprises in “Siteler” is about more than 20 thousand.

Turkish furniture is exported to more than 200 countries. In recent years Turkish furniture exporters has entered many new countries, especially to the EU, with new designs and high quality products.

More details about the development of furniture production in CE and SE Europe are available in the FRD Center business-blog posting "FRD Center analysis of the furniture production in CE and SE Europe: Romania, Poland, Turkey, Lithuania, Hungary etc." at
http://market-entry-romania.blogspot.com/2017/11/frd-center-analysis-of-furniture.html

Are you looking to connect with local producers of furniture in markets such as Poland, Romania, Serbia, Bulgaria or Turkey?

In case your company is interested to identify local suppliers and business partners in the furniture manufacturing sector in the Emerging Markets in Europe, such as Romania, Bulgaria, Turkey, Serbia, Poland etc., based on the detailed description and profile of the target company you are interested to reach, we can assist you with the following supplier qualification and B2B services, among others:


- identification of the respective local target-firms of interest to you, selection according to your criteria, validation of the most relevant contact person in the local firm at decision-maker level

- profiling the companies based on desk-research

- presenting to you a longlist of local targets – for your assessment and shortlisting of the most relevant

- direct contact with the relevant manager / decision maker in each shortlisted firms, direct interview to learn more about their technologies, materials, portfolio, capabilities etc.

- background and reputation check

- if the case, visit their premises, direct meeting with the decision makers

- if suitable for further discussions, we introduce to them your collaboration proposal, in the level of detail you would indicate (some of our Client choose anonymity at this stage)

- intensive pursuit of targets, assessment of their interest in the proposed collaboration or in learning more directly from you / receiving your request / presentation during your visit

- if the case, setting up for you a business itinerary in the territory, arranging a 1-2-1 meetings agenda with the interested local targets, assisting you with the logistic aspects


For more details do not hesitate to contact the FRD Center team at: 
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

Wednesday, 11 July 2018

Analysis of the Modern Food Retailers in Romania


International food retailers record solid turnover in Romania in 2017
According to the FRD Center analysis based on official financial data, the international food modern retailers operating in Romania have recorded solid turnover figures in 2017. The biggest y/y net turnover increases in EUR in 2017 have been recorded by:
  • Profi:         +31%
  • Carrefour:  +17%
  • Lidl:          +15%
Retail sales of food, beverages and tobacco in Romania: +7% in first 5 months of 2018
According to the FRD Center research using data published by the National Institute of Statistics, the retail sales of food, beverages and tobacco in the first five months of 2018 in Romania have increased by 7% as gross series compared with the same period of 2017.

Are you looking to connect with Romanian buyers, main retailers or importer-distributors? Perhaps we can assist you with the Market Entry, Deal Origination and B2B Matchmaking.

Retail trade volume in Romania: second highest increase in EU in May 2018 vs. May 2017
According to Eurostat, in May 2018 compared with May 2017, the volume of retail trade has increased by 7.1% in Romania, this representing the second highest increase among EU Member States, after Hungary (+7.7%).

Furthermore, the retail turnover volume (excluding the trade with motor vehicles and motorcycles) in Romania in May 2018 compared to April 2018 has increased as gross series by 4.1%, according to the National Institute of Statistics.

Retail turnover continues to grow above the EU average in Emerging Europe thanks to purchasing power increase. More details at http://market-entry-romania.blogspot.com/2018/05/retail-turnover-continues-to-grow-above.html


Imports of food and live animals: +4% in first 4 months of 2018
According to the FRD Center research based on official data from the National Institute of Statistics, in the first four months of 2018, the imports of food and live animals in Romania have increased by 4% compared to the similar period of 2017.

Furthermore, the imports of food, beverages and tobacco in Romania have reached 6.576.9 mEUR in 2017, up by approximately 12% compared to 2016.

Are you looking to connect with local specialised importer-distributors and direct buyers / category acquisition managers in markets such as Romania, Czech Republic, Turkey or Poland? 
Perhaps we can collaborate

How to find qualified importers of foods and beverages? How to reach the direct buyers and category managers in the main retail chains in Romania and the region?

For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, for product introduction to potential buyers in Romania, Poland, Czech Republic, Serbia, Lithuania etc. feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61


No of new stores opened in Romania in H1 2018 - examples
According to the FRD Center analysis, Profi, owned by Mid Europa Partners PE fund, is the most dynamic retail network in Romania, with around 80 new stores opened in the first six months of 2018. Second comes Mega Image with 26.

Mega Image opens store in Timisoara with area for bio products in June 2018
At the end of June 2018, Mega Image, part of Ahold Delhaize Group, has launched its first store in Timisoara (Western Romania), reaching 620 units at national level. With the total surface of around 900 sqm, the new store has a dedicated area for bio and organic food and non-food products, called  Equilibrium Health & Wellness”.

Lidl reaches 227 units in H1 2018
Lidl, part of Schwartz Group, has launched a new store in Bucharest at the end of June 2018, reaching 227 units at national level. The new unit has a selling space of approximately 1,300 sqm and includes a green area of over 1,300 sqm.

Penny Market opens store with green roof in June 2018
Penny Market, part of Rewe Group, has launched a new store at the end of June 2018, reaching 225 units at national level. The new unit is an innovative store with green roof, located in Mangalia (SE Romania). This is the second Penny Market store with green roof on the domestic market.

Carrefour Romania introduces 100% biodegradable bags in June 2018

At the beginning of June 2018, Carrefour Romania has started to introduce 100% biodegradable bags in its retail network at national level. The new bags are developed by a local producer using natural polymers. Carrefour is the first retailer in Romania to introduce 100% biodegradable bags.

Paco Supermarkets reaches 11 stores in H1 2018

The local food retailer Paco Supermarkets, controlled by a Romanian entrepreneur, has opened in June 2018 a new store in Focsani (SE Romania), reaching 11 units. It has a “black store” concept, using the dark gray and black chromatic. The store has the total surface of 700 sqm.

Kaufland opens tent hypermarket in Mamaia in June 2018

Kaufland has opened in June 2018 its first hypermarket on the Romanian seaside. It operates in a tent located in the Mamaia resort. This is the second tent hypermarket opened by Kaufland, after the one in the Sovata balneoclimatic resort in 2017. The new summer hypermarket is tailored to the needs of the holiday customers, has a commercial surface of 1,400 sqm and remains open until 15 September 2018.

Valeputna launches gourmet store in April 2018
Valeputna has launched in April 2018 a gourmet store in Baneasa Shopping City in Bucharest. The store sells own gourmet fish products (Valeputna brand) and also international gourmet products. Valeputna is a start-up established in 2016, following an investment of 550,000 EUR. It has a fish processing unit in Valea Putnei (NE Romania).

Carrefour Romania’s sales increase by 10.6% in Q1 2018

The sales of Carrefour Romania have increased by 10.6% in Q1 2018 at constant exchange rates and by 7.7% like-for-like, driven by an increase in volumes, to 486 mEUR.

RealFoods launches a bio store in Bucharest in 2017
RealFoods, founded by Romanian entrepreneurs, has launched a store in Bucharest at the end of 2017. The store is focused on bio and gourmet products and traditional food from local farms and producers. RealFoods targets to open a new store in 2018 and to diversify its range of products.

Diana launches Diana Gourmet store in 2017
Controlled by Romanian individuals, Diana is one of the main local food retail chains operating on the domestic market. It has launched in 2017 the “Diana Gourmet” store in Ramnicu Valcea (SW Romania). The store is focused on premium and bio products. Diana targets to introduce gourmet products in 2018 also in other stores in its network due to the existing demand from the customers. The Diana retail chain has recorded a turnover of approximately 40 mEUR in 2017, up by around 10% compared to 2016. 

Sources include: Magazinul Progresiv, the companies, Ministry of Finance, National Statistics Institute

Thursday, 5 July 2018

The FRD Center M&A advisory services in Romania and Emerging Europe

FRD Center is a privately owned market entry and M&A advisory firm, operating in Romania and Emerging Europe since 2000. FRD Center team provides customised market entry services, business intelligence and market support for foreign companies interested to enter the Romanian and regional markets as investors, exporters or joint-ventures.

For more details on the The FRD Center M&A advisory services in Romania and Emerging Europe go to 


The FRD Center senior advisors provide tailor-made assistance to foreign companies interested to partner with, or acquire a local company through an M&A transaction and to foreign investors interested to invest in, or buy, Romanian companies. 

The FRD Center M&A advisory services for BUY-SIDE Clients:
  • upon-demand lead generation and target identification for foreign companies interested to buy or to invest into small and mid-cap Romanian companies
  • market scan, identification, selection, profiling of M&A / investment targets according to specific Buyer requirements and profile
  • background and reputation checks, commercial due diligence of local targets
  • selected targets direct contact at Owner level, negotiations and pursuit of the deal to closure 
  • industry analysis and market research, economic and legal environment, SWOT analysis of the sector, risk assessment etc
  • pre-M&A business support including accompany Buyer during visits, pre-m&a local representation
  • post-M&A consultancy and representation if required including acting as the buyer’s trusted representative in the board, progress monitoring etc
The FRD Center target search & selection process usually scans 90-95% of the targets active on the market, which are then selected using the specific criteria. An actual number is difficult to predict before the start of the market scan, especially since when we are scanning several different sectors of activity.

The FRD Center tactics include approx. 75% secondary research and 25% primary research (eg. direct interviews with players), as well as previous FRD Center researches in the sector and the capabilities and expertise of FRD Center’s consultants in the field, if required.

In this process we include:
- FRD Center in-house d-bases of relevant contacts in the respective sector
- FRD Center previous market overviews and relevant sectorial studies
- the expertise of FRD Center’s sector expert consultants
- consultation of on-line d-bases, catalogues, business publications, trade fairs
- strategic and structured internet searches
- over-the-phone interviews with relevant sources: Sector experts, KOLs, trade associations, market players
- if the case, purchase of company d-bases / company data from official sources / automated targets lists
- individual verification of relevance of each target generated through a d-base provider (i.e. automatically, by NACE code)

Are you looking to expand on the Romanian or Eastern European market through the acquisition of a local player? A Merger&Acquisition? Since 2000, FRD Center offers deal origination, market research and M&A consulting services to foreign buyers and investment funds interested to enter Romania and the emerging markets in Europe as investors or joint-ventures.

More details about our Deal Origination services are available at: http://market-entry-romania.blogspot.ro/2017/02/deal-origination-in-romania-and-region.html
For tailor-made market research, M&A advisory services, B2B matchmaking with players in the Emerging Markets in Europe, for targets search and deal origination feel free to contact the FRD Center team at: 

email: europa@frdcenter.ro or tel: +4021 411 1459/60/61