The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Friday, 25 May 2012

Beauty and personal care in Poland enjoys positive development

Beauty and personal care in Poland continues to grow across all sectors as Poles are spending increasingly more on various cosmetics, not only necessity goods such as bath and shower or oral care, but also on non-basic categories such as colour cosmetics or fragrances. Widespread promotional campaigns, frequent innovations, broad availability as well as overall mass media pressure on looking good and attractive, all helped to spur demand further. 

Over the forecast period beauty and personal care in Poland is projected to see a positive development with an expanding consumer base and rising frequency of usage contributing to the growth. A growing number of Poles, both women and men, are expected to reach for various cosmetics, suited to their specific needs. 

The growing pressure on looking good and attractive will encourage consumers to pay more attention to their daily hygiene routines, which should positively affect sales across all sectors of beauty and personal care. In addition, more Poles, particularly the affluent, will seek out premium brands that offer outstanding qualities and advanced formulae.

Source: Euromonitor

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