The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Friday, 25 May 2012

The Romanian market of beauty and personal care products

The Romanian market for beauty and personal care products shows growth in 2011, continuing the year-on-year expansion seen in the last four years. Euromonitor International’s market analysts  valued the beauty and care market in Romania at over EUR 952 million in 2011, with a forecast of over EUR 1 billion in 2012. 

Euromonitor’s report is optimistic about the sector’s future, suggesting there is a massive as yet untapped market in rural areas- where 45% of Romanians live. Retail chains are set to play an important part role, with a two-thirds market share and plans for expansion into small towns accessible to surrounding rural communities. The report predicts the chains will lead the way in cosmetics sales outside urban areas.

The Romanian market is also seeing different trends in the types of products bought; natural, organic cosmetics becoming increasingly popular.

Source: http://www.romania-insider.com/report-romanian-beauty-and-personal-care-market-shows-some-growth-but-less-than-hoped-for/42045/

If you are interested to introduce your products onto the Romanian market, please feel free to contact us at europa @ frdcenter.ro

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