The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Tuesday, 31 July 2012

Current PV (Photovoltaic) developments in Romania

  • Montana Energy, part of the GoodEnergies investment fund, will build the first photovoltaic park in NE Romania (Moldavia) on a plot of 2 hectares. It is aimed that the park will supply electricity to the homes in Targu Frumos. The investment is estimated at 2 million EUR.
  • ICCO Group and the U.S. company Lockheed Martin recently inaugurated the first private project of a smart electrical grid (Smart Grid) of Romania. The development takes place at Ghimbav (Brasov), integrates photovoltaic panels and wind turbines and totals an investment of 15 million USD.  
  •  The largest investment in solar energy in Botosani has been recently kicked off . A private local businessman began to build in the area a photovoltaic park worth 15 million EUR. 
  • The city of Târnăveni will be one of the most important centers for solar energy production in Romania, when the local solar-power park will be completed. The total investment will be about 72 million EUR and the company that won the tender for its assembly is Stark Sol Power, based in Timisoara. The park will include over 150,000 photovoltaic panels over 5 kilometers of underground power lines and over 300 kilometers of electric cables inside the park.
  • Recently the first investment in a solar-power park for renewable energy production in Ialomita was kicked-off by Gigawatt Global România. The park will consist of approximately 32,000 solar panels, 250 watts per panel, 16 units of 500 KW inverters and the output will be 8 MWto be 'injected' into the national energy system. The execution term of project will be six months.

For more details about PV and solar-power developments in Romania and SE Europe, please feel free to contact our team at europa @; tel: +4021 4111459 or Skype: FRDCenter

Thursday, 12 July 2012


The Romanian market of beauty and personal care products showed growth in 2011, continuing the y/y expansion registered in the last years.

The beauty and care market in Romania was estimated at over 950 million EUR in 2011 and the forecasts on the sector’s development are optimistic. The retail chains are forecasted to play a significant role in the sector’s future development, with plans for expansion in small towns accessible to surrounding rural communities.

The beauty and personal care in Romania is dominated by big multinationals: L’Oreal, Beiersdorf, Procter&Gamble.

One significant local cosmetics producer is Farmec Cluj Napoca. The company plans for 2012 to grow its exports by 40% and to increase the production of private label products. Also, the firm intends to invest some 0.6 million EUR in technological upgrades in 2012. Farmec recorded a turnover of 26.2 million EUR in 2011, up by 15.6% compared to 2010. In the first five months of 2012, the company registered a turnover of 11.5 million EUR. The company’s best-selling product ranges outside Romania are Gerovital H3 and Gerovital H3 Evolution, both anti-aging products, and also Gerovital Plant and AslaVital.

According to published data by Nielsen, on the domestic market of baby diapers, in the first nine months of 2011, Pampers, Bella Baby Happy, Pufies, Libero and the private brands dominated the Romanian market, recording together 98.6% of the market in volume and 98.7% in value. The baby diapers were mainly sold in hypermarkets, supermarkets and discount stores (72% in volume and 69.2% in value) and pharmacies (11.4% in volume and 12.4% in value) in the fist nine months of 2011.

The imports of essential oils and resinoids, perfumery, cosmetic or toilet preparations in Romania recorded some 542 million USD in 2011, up by some 9.2% compared to 2010.

The Romanian imports of soap, organic surface-active agents, washing preparations, lubricating preparations, artificial waxes, prepared waxes, polishing or scouring preparations, candles and similar articles, modelling pastes, dental waxes and dental preparations with a basis of plaster in 2011 registered some 358 million USD, this representing an increase by approx. 8% compared to 2010.

Some recently launched cosmetics, beauty products & personal care products on the Romanian market are:
-         Hair care products Schauma Mint Fresh and Schauma Cream & Oil produced by Henkel.
-         Sensodyne Repair & Protect Whitening, a toothpaste with the Novamin technology, distributed by GSK
-         Touch Antibacterial Foam Soap distributed by Apollo Mod Distribution. The product is available in package of 500 ml.
-         Palmolive Orient Rituel shower gel, in two variants: Energy and Joyous, produced by Colgate Palmolive. The products are available in package of 500 ml.

In case you are interested to introduce your cosmetic and personal care products onto the Romanian market, please feel free to contact our specialised team:

Wednesday, 4 July 2012

Agri-Business Opportunities in Romania: land, cereals production, machinery and equipment

German agricultural technology manufacturer Claas sold 160 tractors and 196 harvesters in Romania last year, making some EUR 48.5 million in the process on the Romanian market. That was 8.6 percent of the sales in the region and higher than the sales in Italy and Spain, according to the head of sales and marketing for Claas in Romania.

The company’s target is to reach a 40 percent market share for harvesters and a 20 percent market share for tractors in Romania, a market that offers more opportunities for growth in the agricultural segment than in the saturated Western European markets.

More details about similar opportunities can be read in the recent demo report we produced on Agri-Business Opportunities in Romania: land, cereals production, machinery and equipment etc. 

The report is available on-line at  

Our contact details are:
email: europa @
tel: +4021 4111459
Skype: FRDCenter

Oportunidades de importacion de maquinaria agricola en Rumania

Para el productor alemán de maquinaria agrícola Claas, el mercado rumano se ha constituido
como uno de los mejores para las ventas, solo por detrás de Alemania, Francia y Polonia. Según el director de ventas de la empresa, “el objetivo para este año sería conseguir una cuota de mercado para cosechadoras del 40% y sobre 15/20% para tractores”.
La buena evolución de las ventas en Rumanía con respecto a los países de Europa Occidental
se justifica debido a la saturación del mercado de estos últimos respecto a países de Europa del Este.
Claas vendió el año pasado en Rumanía 160 tractores y 196 cosechadoras, por un valor total de 48,5 millones de euros, lo que supone un ligero crecimiento respecto a 2010.

Por mas detalles sobre las oportunidades de negocios y inversion en la agricultura rumana se puede consultar nuestro reporte demo en 

Nuestros detalles de contacto son:
email: europa @
tel: +4021 411 1459
Skype: FRDCenter