The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Tuesday, 7 August 2012

The Romanian Market of Cosmetics, Beauty and Personal Care 2012

The annual consumption of cosmetics and personal care products in Romania is estimated to record a growing rate of over 10% in the next years. 

The Romanian market of derma-cosmetics is estimated at 30 million EUR, with some 1.5 million products having been sold in 2011.

Product
2009
2010
2011
2014
Increase
2014 vs 2011
(%)
Soap
289
303.6
318
360.8
13
Bath products
52.9
55.9
59
68.8
17
Shampoo
98
112.5
127.5
172.8
36
Conditioner
8.7
9.7
10.6
13.5
27
Deodorants
52.9
55.8
58.8
68.3
16
Fragrances
215
242.4
272
364.7
34
Hair dye
47.1
52.3
57.5
72
25
Makeup
29.5
32.3
35.3
45.5
29
Nail lacquer
13.7
14.9
16.1
20.3
26
Shaving preparations
6.7
7.7
8.7
12.6
45
Source: Datamonitor & FRD Center calculations

Details about the opportunities and current developments on the Romanian Market of Cosmetics, Beauty and Personal Care 2012 can be consulted in our recent demo report - also available for download and sharing - at: http://www.slideshare.net/JackieBP/romanian-market-of-cosmetics-beauty-and-personal-care-2012-demo-report

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