The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Monday, 7 January 2013

Case Study - Brass and Bronze cast parts production in Romania

Client's requirements

A global producer of brass cast parts, in the process of diversifing its product line due to being merged with an important bronze parts producer, requested FRD’s support in developing their business in Romania. The Client was mainly interested in the current and future opportunities on the Romanian market, as well as challenges of locally producing bronze cast parts.

FRD Center's deliverables

After thoroughly analysing the Client’s product portfolio and current business model, FRD Center team developed a market analysis which presented current market demand for bronze and brass cast parts, expected evolution, current sources of raw materials, potential threats to production relocation etc. The second phase of the project generated a d-base of potential local clients and interviews with the relevant Purchase Managers in order to obtain details about their specific needs.

Conclusions

As a direct consequence of this project, the Client acquired knowledge of the market potential and conditions for local production of bronze cast parts, as well as a d-base of verified and relevant potential local client.

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