The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Friday, 14 June 2013

Market expansion and opportunities in Romania 2012-2013

Are you looking to expand to Romania? To access new potential clients or local partners? To identify providers and suppliers?

Here are a good number of examples of what other companies have been doing in Romania in 2012 and 2013:

German- based payment services provider Paymill expands to Romania in June 2013. The payment services provider Paymill recently expanded to Romania, where it will offer payment tools to online stores and service providers on the internet. According to the CEO and founder of Paymill “In the past few years there has been a sharp rise in the number of e-commerce businesses, start-ups and especially SaaS- software as a service- businesses in Romania." 

In June 2013, the German producer Bosch expands car equipment production in Romania, 600 new employees in sight. German group Bosch will finalize work on two new facilities in Romania, in Cluj – Napoca and Blaj, and plans to hire 600 people for the new production facilities.  The investment at Blaj, some EUR 50 million, will create 300 new jobs.The expansion of the production unit in Cluj will need a EUR 70 million investment, which will bring 300 new jobs. Both factories will produce parts for the car industry.

The German producer of consumer goods Henkel opened in April 2013 its third plant in Romania, following investments of over ten million EUR. The new manufacturing unit covers the area of 36,000 sqm and has the production capacity of 180,000 tonnes of adhesives per year.

In April 2013, Ford started the production of the new 1.5 litre EcoBoost engine at its facility in Craiova. This engine is the second product launched at the Craiova engine plant, where Ford invested over 230 million EUR.

Austria Card Romania launched in April 2013 its plant in Bucharest that develops, manufactures and personalises smart cards (chip-based cards). Following investments of 25 million EUR, the new facility will provide chip-based cards as Contactless, Dual Interface, Contact-based payment instruments and also as secure identification instruments for the local market and CEE.

The Italian company DeLonghi started in March 2013 the production of the coffee machines at the plant in Jucu, Cluj county. DeLonghi acquired in 2012 the plant in Jucu from the mobile phone producer Nokia. The investment of DeLonghi in Jucu is estimated at approximately 30 million EUR.

The French tyre producer Michelin announced in March 2013 the decision to close down its Greek subsidiary and to transfer the Greek operations into Romania. Starting with January 2014, the Michelin’s operations for the Central and Southern European Area, that includes Romania, Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Greece, Hungary, Macedonia, Montenegro, Serbia and Slovenia, will be coordinated from Romania.

The battery producer Rombat, controlled by the South African Group Metair, finalised in 2013 an investment of 17 million EUR in a new production unit at its existing factory in Bistrita Nasaud. This investment brings the company’s production capacity to 3.3 million batteries per year.

The Polish company Telbridge entered the Romanian market at the beginning of 2013. The company provides outsourcing call-center solutions for corporations. Telbridge rented the surface of 640 sqm in CSDA Siriului Building in Bucharest.

The Romanian Group InterArgro invested over 21 million EUR in a cogeneration plant with the capacity of 20 MW in Turnu Magurele. The plant became operational in January 2013.
The Romanian IT&C retailer Flanco posted a turnover of 137 million EUR in 2012, up by 25% compared to the previous year, mainly due to the investments made. Flanco invested over 2.5 million EUR in 2012 in order to modernise and expand the existing stores but also to open new stores.

Enel Green Power invested 251 million EUR in the construction of wind farms in Romania in 2012. Enel Green Power operates in Romania wind farms with the capacity of approximately 500 MW.

OMV Petrom opened in November 2012 a fuel storage facility in Isalnita, Dolj county, following investments of approximately 26 million EUR. The facility has the storage capacity of 11,000 cubic metres and it is able to ensure the fuel supplying for the southern area of Romania.

The Romanian company Comtech invested five million EUR in a plant of pipes polyethylene insulation in Slatina. The plant became operational in November 2012 and this investment is forecasted to increase the company’s turnover by 20% in 2013.

The Romanian company RaRa Parc launched in November 2012 a solar farm in Isaccea, Tulcea county. The farm has the output of 8.75 MW.

New Europe Property Investments and Carrefour Property Romania invested 65 million EUR in Ploiesti Shopping City, the biggest regional mall in Southern Romania. The mall was opened in November 2012.

Carrefour Romania continued the expanding process and opened 21 new supermarkets in 2012. Also, in February 2013, Carrefour opened its third supermarket in Bacau.

The Serbian oil group NIS, controlled by the Russian giant Gazprom, opened its first fuel station on the local market at the end of 2012, in Vestem, Sibiu county. At present, NIS operates five fuel stations in Romania and announced investments in order to have a network of 50 fuel stations on the local market by the end of 2013.

The supplier of fodder and day-old chicken Agroland registered a turnover increase by 30% in the period September 2011 - September 2012, reaching 13 million EUR. In 2012, the company opened 12 new stores.

The Canadian company Magna Exteriors and Interiors opened in 2012 a manufacturing unit that produces components for the Ford B-Max car model. The facility covers the production area of 13,000 sqm and it is located within the Ford plant in Craiova.

In 2012, the German Group Bosch started the construction works at a new plant in Jucu, Cluj county. The production unit will manufacture electronic components for the automotive industry and the construction works will be completed in the second half of 2013. The investments are estimated at 77 million EUR.

The cigarette producer Japan Tobacco International (JTI) invested 25 million EUR in 2012 in its production plant in Pipera, Bucharest. Some 65% of the plant’s production is exported in over 45 countries.

The German Group Daimler has announced in April 2013 an investment of over 300 mEUR in Romania to extend its production facility of gear-boxes for Mercedes-Benz.

Daimler has announced in April 2013 that the future model of their Smart Fortwo car will be powered by the Dacia H4 0.9 l engine produced in Romania.

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