The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Thursday, 4 September 2014

Retail developments in Romania

Romanian retail sales rose 8.2% in the first six months of 2014 compared with the same period of 2013, on higher sales in all sectors, according to the National Statistics Institute. 

In August, Kaufland Romania opened a new hypermarket in Arad, the second in the city and 93th in its national network. The company aims at ending the year with 100 stores. The investment in expanding the network of shops is estimated between 48 and 72 million EUR. Kaufland is the largest retailer in Romania in terms of sales, surpassing Metro Cash & Carry, Auchan and Carrefour. The Company recorded in 2013 an increase of over 20% in net profit to 75 million euro, while its TO rose 13% to 1.64 billion euros. The company aims to reach EUR2 billion in revenue in Romania by the end of financial year 2017-2018.

Dedeman, the local DIY market leader, opens Friday, September 5, the third store in Bucharest. The investment in the new store is about 16 million EUR. This steady pace of expansion will lead the Dedeman national network to 50 stores by the end of 2015.

Retailer Rewe Romania recently opened its fifth discount Penny Market store in Bucharest and its 151st in Romania, in a EUR2 million investment.  

German retailer Lidl opened in September its 179th supermarket in Romania. The company announced 15 openings for this year. Lidl entered the local market in 2010, when they took over the 100 discount stores Plus from the group Tengelmann.

Carrefour, Dedeman, Praktiker and H&M, four of the largest retail networks in Romania, will all soon open stores in Targu-Jiu (SW Romania), a city with a population of 80,000 people whose livelihood largely depends on Complexul Energetic Oltenia (Oltenia Energy Complex).

Retailer Profi opened two new stores in Romania in August, in Iasi and Drobeta Turnu Severin, reaching a network of 240 units across the country. The retailer plans to further expand its network and targets a total of some 300 stores by the end of the year. Profi is one of the largest retail chains in Romania, being present in 118 cities across the country. The retailer employs more than 5,500 people. Profi supermarket chain of Polish investment fund Enterprise Investors, opened 26 new stores in the first half, or one third of the total new stores opened by modern retailers in this period. The company invested EUR8 million to EUR10 million in expansion, according to ZF estimates.

In September, clothing retailer Takko opened a new store in Bucharest. Takko continues expansion on the local market, planning to reach a network of some 100 stores. The retailer is present in 40 cities across Romania.

Sources: ZF, Romania Insider, the companies

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