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The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.
Thursday, 4 September 2014
Retail developments in Romania
Romanian retail sales rose 8.2% in the first six months of
2014 compared with the same period of 2013, on higher sales in all sectors,
according to the National Statistics Institute.
In August, Kaufland Romania
opened a new hypermarket in Arad,
the second in the city and 93th in its national network. The company aims at
ending the year with 100 stores. The investment in expanding the network of
shops is estimated between 48 and 72 million EUR. Kaufland is the largest
retailer in Romania
in terms of sales, surpassing Metro Cash & Carry, Auchan and Carrefour. The
Company recorded in 2013 an increase of over 20% in net profit to 75 million
euro, while its TO rose 13% to 1.64 billion euros. The company aims to
reach EUR2 billion in revenue in Romania by the end of financial
year 2017-2018. Dedeman, the local DIY market leader, opens Friday, September 5, the third
store in Bucharest.
The investment in the new store is about 16 million EUR. This steady pace of
expansion will lead the Dedeman national network to 50 stores by the end of
Retailer Rewe Romania
recently opened its fifth discount Penny Market store in Bucharest
and its 151st in Romania,
in a EUR2 million investment.
German retailer Lidl opened in September its 179th
supermarket in Romania. The
company announced 15 openings for this year. Lidl entered the local
market in 2010, when they took over the 100 discount stores Plus from
the group Tengelmann.
Carrefour, Dedeman, Praktiker and H&M, four of the
largest retail networks in Romania,
will all soon open stores in Targu-Jiu (SW Romania),
a city with a population of 80,000 people whose livelihood largely depends on
Complexul Energetic Oltenia (Oltenia Energy Complex). Retailer Profi opened two new stores in Romania in August, in Iasi and Drobeta Turnu Severin, reaching a
network of 240 units across the country. The retailer plans to further
expand its network and targets a total of some 300 stores by the end of the
year. Profi is one of the largest retail chains in Romania, being
present in 118 cities across the country. The retailer employs more than 5,500
people. Profi supermarket chain of Polish investment fund Enterprise
Investors, opened 26 new stores in the first half, or one third of the total
new stores opened by modern retailers in this period. The company invested EUR8
million to EUR10 million in expansion, according to ZF estimates.
In September, clothing retailer Takko opened a new store in Bucharest. Takko
continues expansion on the local market, planning to reach a network of some
100 stores. The retailer is present in 40 cities across Romania.
Sources: ZF, Romania Insider, the companies
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