The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Wednesday, 10 June 2015

The Romanian Toys Market 2015


The toys and games market is one of the most dynamic sectors in Romania. The main factors that been contributed to the increase of the toys and games sales in the recent years are:

  • economic recovery - Romania has recorded a real GDP growth rate of 2.9% in 2014 and of 3.4% in 2013
  • higher expenditure per child
  • growing offer of toys and games
  • improved access to distribution channels
  • focus of the specialised stores on expansion, special offers and advertising campaigns
  • the growth and expansion of the private Play Locations where also kids' parties are organised

The sales of toys and games in Romania are estimated at approximately 160 million EUR in 2013, up by some 10% compared to 2012.  


There is a strong competition on the Romanian market of toys and games. The market is characterised by the presence of big international brands (such as Lego, Chicco, Disney, Hasbro etc), cheap products coming from Asia and domestically manufactured brands (such as D-Toys, Burak, Noriel etc).

For other dynamics and players on the market of toys in Romania, feel free to consult and download the FRD Center DEMO report at 

Are you interested to enter the Romanian market? The other emerging markets in Europe, such as Bulgaria, Hungary, Serbia, Poland etc.? Feel free to contact me for more details at europa@frdcenter.ro and / or tel: +4021 4111459/ 60/ 61 

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