The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Friday, 11 December 2015

Importer-distributors of agricultural equipment in Romania register sales growth of over 20%

According to FRD Center analysis, there are approximately 130 importer-distributors of agricultural equipment in Romania. They have recorded a cumulated net turnover of over 413 million EUR in 2014, up by approximately 21% compared to 2013.

It is expected that 2015 will also be a very good year for the imports of agricultural machinery and farm equipment in Romania.

For tailor-made sector data and B2B matchmaking with players in the agribusiness sector in the Emerging Markets in Europe, feel free to contact the FRD Center team at: 
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61
FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

The main ten importer-distributors of agricultural machinery and farm equipment in Romania are:
  • IPSO
  • Mewi Import Export Agrar Industrietechnik
  • General Leasing
  • NHR Agropartners
  • Agritehnica Service
  • MAP - Masini Agricole Performante
  • Titan Machinery Romania
  • Agrocomert Holding
  • Serv Class
  • Proagroservice
These importer-distributors of agricultural equipment operating in Romania have recorded, according to the FRD Center analysis based on official data, a cumulated net turnover of approximately 275 million EUR in 2014, up by some 27% compared to 2013.

IPSO, part of the French Group Monnoyeur, is the main importer-distributor of agricultural machinery in Romania. Established in 1996, the company has 15 regional centres and offices in Romania. IPSO imports and distributes tractors, combines, ploughs, harrows, fertiliser distributors, harvesters, seeders, scarifiers, cultivators, balers, loaders etc. 

The main brands in its portfolio are: John Deere, Kuhn, Manitou, Bednar FMT, Perard, Geringhoff, Fliegl, Pichon, Kemper, Zurn, Grasdorf, Laforge, Papadopoulos or Eassymass. In 2014, IPSO has sold approximately 700 tractors and combines. At present, IPSO invests 15 million EUR in order to expand its dealer network and to modernise the existing centres.

IPSO has recorded a net turnover of approximately 110 million EUR in 2014, up by over 21% compared to 2013. The company has over 300 employees. IPSO has been exhibitor at various fairs, such as Agritechnica 2015 in Hanover, Indagra 2015 in Bucharest, Agromalim 2015 in Arad etc.
Contact person: Mr. Arnaud Van Strien, Managing Director

Mewi Import Export Agrar Industrietechnik imports and distributes tractors, combines, harvesters, seeders, balers, trailers, harrows, cultivators, ploughs, scarifiers, fertiliser distributors, manure spreaders, irrigation systems, shredders, loaders etc. Examples of brands in its portfolio are: Fendt, Challenger, Valtra, Geringhoff, Knoche, Horsch, Maschio Gaspardo, Fella, Lemken, Rauch, Mascar, Krampe, HAWE, Strautmann, Spearhead etc. Set up in 1995, Mewi Import Export Agrar Industrietechnik has seven regional centres and over 100 employees.
The company has registered in 2014 a net turnover of 36 million EUR, which, according to the FRD Center analysis based on official data represents a growth by some 3% compared to 2013. The company has been exhibitor at various fairs, such as AgriPlanta - RomAgroTec 2015 in Fundulea.
Contact person: Mr. Cristian Danescu, CEO

Founded in 1993, General Leasing imports and distributes tractors, trailers, harrows, cultivators, combines, ploughs, scarifiers, shredders, tillers, seeders, fertiliser distributors, balers, loaders etc. Examples of brands in its portfolio are: Laverda, Massey Ferguson, Kverneland, Gallignani, Dieci, Gregoire, Clemens etc. 

General Leasing has reached a net turnover of approximately 32 million EUR in 2014, 35% higher compared to 2013.

The company has a team of over 100 employees. In June 2015, General Leasing has launched a new regional centre in Iasi (NE Romania) following investments of 750,000 EUR. General Leasing has been exhibitor at various fairs, such as Indagra 2015 in Bucharest.
Contact person: Mr. Remus Radulet, General Director

NHR Agropartners, controlled by VA Intertrading Austria, imports and distributes tractors, combines, ploughs, seeders, harrows, mowers, harvesters, cultivators, fertiliser distributors, planters etc. Some of its foreign suppliers are: New Holland, Pöttinger, Hydrac, Bogballe, Einböck, Matermacc, Dondi, Hardi, Quivogne, Kirchner, Fantini etc. The company has 11 regional centres covering the entire country and approximately 200 employees.

NHR Agropartners has recorded a net turnover of over 17 million EUR in 2014, which, according to the FRD Center analysis based on official data represents a growth by 23% compared to the previous year.
NHR Agropartners has been exhibitor at various fairs, such as Indagra 2015 in Bucharest.
Contact person: Ms. Monika Puiu, General Director

Agritehnica Service imports and distributes harrows, cultivators, tractors, ploughs, combines, scarifiers, seeders, manure spreaders, fertiliser distributors, manure spreaders etc. Some of its foreign suppliers are: Knoche, Lemken, Horsch, Fendt, Challenger, Valtra, Fella, Geringhoff, Agrio, Rauch, Merlo etc.

Agritehnica Service has registered a net turnover of almost 17 million EUR in 2014, up by 74% compared to 2013. The company has over 30 employees.
Contact person: Mr. Bogdan Aancutei, Sales Director

MAP - Masini Agricole Performante imports and distributes tractors, combines, trailers, harrows, cultivators, fertiliser distributors, hoes, seeders, tillers, scarifiers, ploughs, balers, irrigation systems, loaders etc. Examples of brands in the company’s portfolio are: Same, Deutz-Fahr, Lamborghini, Agrex, Caffini, MA-AG, Regent, Sigma4, Testore, Maschio Gaspardo, Vogel & Noot, Enorossi or Zaccaria.

MAP has recorded a net turnover of 16 million EUR in 2014, a level similar to the one registered in 2013.
The company has been exhibitor at various fairs, such as Agromalim 2014 in Arad, Agriplanta 2014 in Fundulea or Indagra 2014 in Bucharest.
Contact person: Mr. Mauro Frola, President

Titan Machinery Romania, part of Titan Machinery USA, imports and distributes tractors, combines, trailers, harrows, cultivators, balers, seeders, ploughs, scarifiers, tillers, shredders, loaders etc.
The company’s main suppliers are: Case, Vogel & Noot, Maschio Gaspardo, Tecnoma, Sulky, Stoll, Gregoire Besson, Annaburger and Great Plains. Titan Machinery Romania has six regional centres and over 100 employees.
The company’s turnover has exceeded 13 million EUR in 2014, approx. 23% higher compared to 2013.
Contact person: Mr. Alexandru Dragusin, Area Sales Manager

Founded in 1990, Agrocomert Holding imports and distributes tractors, combines, harvesters, trailers, harrows, cultivators, balers, ploughs, seeders, fertiliser distributors, loaders etc.
Some of the brands in the company’s portfolio are: Claas, Amazone, Oehler, HAWE, Lemken, Papadopoulos, Jeantil, MX etc. Agrocomert Holding has regional centres covering the entire country. The company has been exhibitor at various fairs, such as AgriPlanta - RomAgroTec 2015 in Fundulea or Agromalim 2014 in Arad.

Agrocomert Holding has registered a net turnover of 13 million EUR in 2014, up by 104% compared to 2013. The firm has over 70 employees.
Contact person: Mr. Dumitru Gardan, General Director

Serv Class imports and distributes tractors, combines, trailers, harrows, cultivators, balers, rollers, ploughs, seeders, harvesters, fertiliser distributors, irrigation machinery, loaders etc. Its main foreign suppliers are: Claas, Lemken, Amazone, Maschio Gaspardo and Berthoud.
Established in 1999, Serv Class has at present a team of over 30 employees. Serv Class has recorded a net turnover of over 12 million EUR in 2014, which, according to the FRD Center analysis based on official data represents a growth of 80% compared to the previous year.
Contact person: Mr. Eugen Gruia, Sales Director

Proagroservice imports and distributes tractors, trailers, harrows, cultivators, seeders, scarifiers, ploughs, tillers etc. Some brands in its portfolio are: Claas, Maschio Gaspardo, Lemken, Amazone, Casella etc. Set up in 2005, the company has three regional centres on the domestic market.
Proagroservice has recorded a net turnover of approximately 10 million EUR in 2014, up by almost 170% compared to 2013. The company has over 30 employees.
Contact person: Mr. Mihai Zaman, Manager

For tailor-made sector data and B2B matchmaking with players in the agribusiness sector in Romania, feel free to contact the FRD Center team at: 
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

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