The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Wednesday, 6 January 2016

Fish and seafood market in Romania - opportunities for exporters

From the research conducted by FRD Center resulted that the fish market in Romania is estimated at approximately 350 million EUR per year and has an estimated growth rate of 8-10% per annum in the last 2-3 years. 

The trend is expected to continue at short and medium term mainly due to factors such as:
-                      increasing interest for healthy food and lifestyle
-                      better and more efficient promotion via social media
-                      higher incomes and purchasing power of the population
-                      increasing demand for more gourmet type of foods
-                      reduction of VAT for foods

The Romanian fishery market is dominated by imports. Some 87% of the market demand is covered by imported ready made as well as unprocessed products. In 2014, the value of fish and seafood imports increased by almost 16% vs. 2013

The imports of fish, crustaceans, molluscs and other aquatic invertebrates in Romania have recorded approximately 135 million EUR in 2014, up by almost 16% compared to 2013.

Romania has imported fish and seafood (crustaceans, molluscs and other aquatic invertebrates) in 2014 mainly from:
  • the Netherlands: 16.6 million EUR
  • Spain: 15.1 million EUR
  • Poland: 13 million EUR
  • Italy: 12.3 million EUR
  • Sweden: 10.8 million EUR
  • Turkey: 8.1 million EUR
  • Hungary: 6.4 million EUR
  • Denmark: 5.7 million EUR
  • Germany: 5.6 million EUR
  • Vietnam: 5.4 million EUR
The Romanian market of fresh and frozen fish and seafood is fragmented, with various importers and a diversified offer.

Some of the main importer-distributors of fish and seafood in Romania are:
-         Macromex
-         Agrirom
-         Agroalim Distribution
-         Medasimpex
-         Copanex
-         Radan Impex
-         Serpico Trading
-         Minus 22 Premium Food (former Complex Brasov)
-         Rompescaria International
-         Forelit

Macromex is the main distributor of frozen food in Romania. Its portfolio includes over 1,700 products, most of them from import. Macromex has two distribution centers and over 11,000 customers in the entire Romania. Macromex distributes its products to retail, HoReCa, bakery units. Furthermore, the Macromex Group produces frozen bakery products (La Lorraine brand) and ice-cream (La Strada). In 2014 they recorded a sales figure of over 117 million EUR. Examples of brands of imported fish / seafood distributed by Macromex are Azuris and Edenia.
 
Agrirom has clients in the retail sector (Cora, real, Kaufland, Carrfour, Auchan, Billa, Selgros etc) or HoReCa sector (KFC, Marriott, Hilton, Ramada etc). The company’s products are distributed all over Romania. In 2014 they recorded a sales figure of 29 million EUR. One brand of imported fish / seafood distributed by Agrirom is Yachtis.

Should the fishery and seafood market in Romania be of interest to you, feel free to contact the FRD Center team for local support with B2B Matchmaking, product introduction to local importer-distributors and buyers, as well as market research.

We, at FRD Center, are constantly monitoring various sectors and analysing certain potential opportunities for investors, for exporters and for those looking to source from Romanian manufacturers.

This is our latest TRADE AND INVESTMENT OPPORTUNITIES IN ROMANIA 2015 – 2016 document. Here are some specific sector opportunities for your consultation:
http://www.frdcenter.ro/assets/Market-and-Investment-Opportunities-Romania-2015-2016-FRD-Center.pdf

What opportunity is interesting for you? How can we be of assistance to you?

For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.


No comments:

Post a Comment

Note: only a member of this blog may post a comment.