The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Friday, 15 January 2016

Romanian DIY market and dynamics of the constructions sector in Romania


Romanian constructions sector continues to grow. According to data published by the National Statistics Institute (INS), the volume of building work increased by 9.4% in the first eleven months of 2015 compared to the same period of the previous year.

The DIY market in Romania is estimated at 2 - 3 billion EUR per year. The major DIY retailers in Romania have recorded sales growths of up to 30% in 2015.

The imports of ceramic flooring blocks, support or filler tiles and the like have registered over 3.6 million EUR in Romania in 2014, which according to FRD Center analysis is up by approximately 24% compared to 2013.

The imports of setts, curbstones and flagstones, of natural stone (except slate) have registered almost 5.9 million EUR in 2014 in Romania, which according to FRD Center analysis is up by approximately 115% compared to 2013.

The DIY market in Romania continues to develop, recovering nicely after the 2010 crisis.

Dedeman is the leader of the Romanian DIY market. The company has continued in 2015 its expansion process by opening two new stores, located in Bucharest and Timisoara, reaching 42 stores at national level.

The German DIY retailer Hornbach has opened in 2015 a new store, located in Sibiu, reaching six units in Romania. Hornbach targets to open a new store on the domestic market in 2016.

The British Group Kingfisher has completed in 2015 the process of turning into Brico Depot format the 15 Bricostore stores taken over in Romania in 2013 from the French Group Bresson. Kingfisher targets a network of 50 stores in Romania on long term.

In 2015, the French Group Leroy Merlin has opened a new store, located in Bragadiru (near Bucharest), and has continued the transformation process of the bauMax stores acquired in 2014 into Leroy Merlin stores. At present, the retailer has seven Leroy Merlin stores in Romania.

Arabesque has 34 stores and warehouses, out of which 18 in Romania and the rest in Ukraine, Serbia, Bulgaria and the Republic of Moldova.

The DIY retailer Praktiker, acquired by the Turkish businessman Omer Susli in 2014, has 28 stores at present and is considering expansion. Praktiker has recorded a net turnover of over 130 million EUR in 2014. The company has registered a growth of over 12% in the first quarter of 2015 compared to the similar period of 2014.

Is the constructions sector in the Emerging Markets of interest to you? Are you interested in the DIY market in Romania? Are trying to reach the local buyers?

For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, feel free to contact the FRD Center team at:
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

We, at FRD Center, are constantly monitoring various sectors and analysing certain potential opportunities for investors, for exporters and for those looking to source from Romanian manufacturers.

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