The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Thursday, 7 April 2016

Romanian Mineral Bottled Water Sector in 2016

According to market players, Romania holds approximately 60% of the mineral water resources in Europe. However, the mineral water resource in Romania is insufficiently exploited at present.

According to representatives of the National Company of Mineral Waters, Romania is able to provide the necessary amount of mineral water to European countries uninterruptedly for a period of 25 years, in terms of the mineral water potential existing in the country’s soil and good quality water.

Due to its geologic soil structure, Romania has huge resources of mineral water, gathered in approximately 2,000 springs, some of them in exploitation and other still being explored. The springs are geographically distributed mainly in the Northern, Centre and Western regions of the county.


The National Mineral Water Company sells water to 20 bottling companies for nearly one eurocent per litre, and consumers buy mineral water at around 33 eurocents per litre. The price for which water is sold to bottling companies includes the expenses incurred with research, testing, salaries, the maintenance of water sources, royalties, protection of sources. An average 12.3% profit margin adds to all this.

According to the FRD Center research and analysis, major bottlers of mineral water in Romania are: Romaqua Group, Rio Bucovina, Coca-Cola HBC Romania, European Drinks, Carpathian Springs, Perla Harghitei, Azuga Waters, Apemin Zizin, Perla Covasnei, Apemin Tusnad etc.

One of the most important M&A events on the Romanian bottled water in 2015 has been the acquisition of the domestic producer Rio Bucovina by the Polish Group Maspex Wadowice. The transaction includes the acquisition of three manufacturing facilities located in Vatra Dornei, Timisoara and Giurgiu. Maspex Wadowice is one of the largest Polish investors in Romania.

The demand of bottled water in Romania is forecasted to grow in the next years. The consumer base is not expected to change but the change in consumer habits is forecast to contribute to higher volume sales.

According to the Strategy of the National Company of Mineral Waters 2016 - 2020, the production of natural mineral water in Romania, bottled from sources managed by the National Company of Mineral Waters, is forecast to record y/y increases in the next years and to reach approximately 1,250 million litres in 2020.

According to representatives of the National Company of Mineral Waters, Romania currently exports a low volume of bottled water, well below its potential.

According to Eurostat, Romania has exported 19,250 thousand litres of bottled mineral and aerated waters in 2015, with the value of 3.9 million EUR.

Romania is an important source of mineral springs, with an expanding domestic water bottling sector oriented to export. The country has huge potential for rising export in the next years. 

For specific details feel free to consult the FRD Center example report "The Mineral Bottled Water Sector in Romania 2016" 

Are you interested to invest in the Romanian mineral water bottling sector and export to other markets? Perhaps we could collaborate.

We, at FRD Center, are constantly monitoring various sectors and analysing certain potential opportunities for investors, for exporters and for those looking to source from Romanian manufacturers.

For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, feel free to contact the FRD Center team at: 
email: europa@frdcenter.ro or 
tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.


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