The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Friday, 1 July 2016

Electrical Power Tools Sector in Romania: the Carbide Rotary Burrs Market

Romania has a long tradition in industrial manufacturing and the metal working sector in Romania is well represented by local and foreign companies.

According to the FRD Center research and analysis, the Romanian market of carbide rotary burrs is fragmented. The market is dominated by imported brands. These are distributed in Romania by local importer-distributors specialized in industrial tools and parts, as well as by the local representatives of the respective brands.

Sales of carbide rotary burrs and abrasive tools on the Romanian market have been increasing steadily for the last 3-4 years with an annual average of 7-8%.  

According to the FRD Center's analysis based on official statistic data the imports of other interchangeable tools in Romania (TARIC code 820790) have been:
- approx. 12.8 million EUR in 2014, up by some 8% compared to 2013
- approx. 17 million EUR in 2015, up by around 33% compared to 2014



In Romania, carbide rotary burrs are largely used by manufacturing and metal working companies. From the FRD Center research, it resulted that the majority of users source the carbide rotary burrs and the abrasive tools from local specialized importer-distributors and from the representatives in Romania of the foreign brands.


From the FRD Center research, it resulted that some of the main users of carbide rotary burrs in Romania are Titan Masini Grele (manufacturer of heavy machinery), World Machinery Works (manufacturer of CNC machine tools, boring and milling machines, lathes etc.) and Compa (manufacturer of automotive and industrial components).

  • Titan Masini Grele uses the following brands of carbide rotary burrs: Sandvik Coromant, Iscar, Walter etc. The firm acquires carbide burrs from local importer-distributors and from domestic representatives of foreign producers.
  • World Machinery Works uses brands such as Walter and which they acquire from local importer-distributors and local representatives of foreign brands. Also, the firm acquires carbide burrs manufactured by the Romanian producer Fabrica de Scule Rasnov.
  • Compa uses carbide rotary burrs mainly produced by Sandvik. The firm acquires the products from the Sandvik domestic representative office and from local importer-distributors.
According to the FRD Center research, in Romania there are over 30 importer-distributors of carbide rotary burrs as well as some five representatives of foreign producers.

Some domestic importer-distributors of carbide rotary burrs are: Rocast, Pentagon, Vigra Marketing & Services, Edelweiss Grup, Eurotech, Metal Star, Marsipo Prod, Polygon Trading, Mazarom Impex, Patrascu & Gane Engineering Company, Romsan International Company, Ratis Serv etc.

Examples of international producers that have representative offices established in Romania are:
-          Pferd has a representative office in Oradea (Bihor county).
-          Sandvik has a sales office in Bucharest - Sandvik SRL. The company was set up in 1998 and it recorded sales of approximately 11 million EUR in 2012, up by some 9% compared to the previous year. Sandvik SRL sells carbide rotary burrs, the brands Sandvik Coromant and Dormer (as Dormer is part of the Sandvik Group).
-          Walter has a sales office in Timisoara (Timis county) - Montanwerke Walter SRL. The company was established in 2005 and it reported in 2012 total revenues of 0.1 million EUR.
-          Iscar set up a subsidiary in Otopeni (Ilfov county) in 2006. Iscar Tools SRL registered sales of 3.3 million EUR in 2012, up by approximately 7% compared to 2011. The company has some ten employees. Iscar Tools provides technical and logistical service to its customers.
-          Seco has a representative office in Brasov - Seco Tools Romania SRL. The company was established in 2002. It recorded sales of 2.7 million EUR in 2012, this representing an increase by 16% compared to 2011. The firm has some ten employees and distributes its products in the entire country.

According to the FRD Center analysis, the Romanian market of the carbide rotary burrs is dominated by the imported products.

Some main brands of imported carbide rotary burrs available on the Romanian market are: Pferd, SGS, M.A. Ford, Sandvik Coromant, Dormer, Lukas, Tyrolit, Ruko, Walter, Alpen Maykestag or Seco.

Pferd
The brand is distributed by the Pferd representative office in Oradea and also by various local importer-distributors, such as: Edelweiss Grup, Marsipo Prod, Timar Distrib, Akkord Group, Technic Trial, Flant Grup, Driatheli Group.

SGS
The SGS brand is distributed by local importer-distributors, such as: Metal Star or Versat Com.
  
M.A. Ford
The M.A. Ford brand is distributed by local importer-distributors, such as the company Perfect Tools Impex.
  
Sandvik Coromant
The brand is distributed by the Sandvik sales office located in Bucharest (Sandvik SRL) and also by various local importer-distributors, such as: Vigra Marketing & Services, Metal Star, Romsan International Company, Mazarom Impex.
  
Dormer
Being part of the Sandvik Group, Dormer distributes its products through the Sandvik sales office located in Bucharest (Sandvik SRL). Also, the Dormer brand is distributed by the local importer-distributors Metal Star and Mazarom Impex.
  
Lukas
The Lukas brand is distributed by the company Pentagon.
  
Tyrolit
The Tyrolit brand is distributed by various local importer-distributors, such as: Pentagon, Kocs, Galflex etc.

Ruko
The Ruko brand is distributed by various local importer-distributors, such as: Rocast, Eurotech, Sesto International, Technic Trial, Luko Tools Service etc.
  
Walter
The brand is distributed by the sales office in Timisoara (Montanwerke Walter SRL) and also by importer-distributors, such as Vigra Marketing & Services, Romsan International Company etc.
  
Alpen Maykestag
The brand is distributed by local importer-distributors, such as Patrascu & Gane Engineering Company, Ratis Serv or Edelweiss Grup.
  
Seco
The brand is distributed by the Seco representative office in Brasov (Seco Tools Romania SRL) and also by importer-distributors such as Perfect Tools Impex.

In regards to the pneumatic grinders and sanders, some main foreign brands available on the domestic market are: Atlas Copco, Suhner, Makita, Bosch, Hitachi, Ingersoll Rand, DeWalt, Milwaukee, Rodcraft, Fein, Banko etc.

Are you interested in the opportunities presented by the Electric Hand Tools Sector in Romania and other Emerging Markets in Europe?

We, at FRD Center, are constantly monitoring various sectors and analysing certain potential opportunities for investors, for exporters and for those looking to source from Romanian manufacturers.

This is the latest FRD Center TRADE AND INVESTMENT OPPORTUNITIES IN ROMANIA 2015 – 2016 document. Here are some specific sector opportunities for your consultation:
http://www.frdcenter.ro/assets/Market-and-Investment-Opportunities-Romania-2015-2016-FRD-Center.pdf

What opportunity is interesting for you? How can we be of assistance to you?

For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.