The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Tuesday, 1 November 2016

Meat products market in Romania



Pork and pork products are in the top of Romanians’ meat preferences when it comes to consumption. According to recent market surveys, 26% of Romanians often eat sausage or charcuterie, 30% of them every few days, some only occasionally and only 18% claim that they never touch such products.

The most consumed type of meat products in Romania is the salami, with a share of approximately 40%, followed by sausages and frankfurters (20%), specialties (17%), baloney (15%), ham (7%) and others (1%).


After 2010, in the market was observed a consumer preference towards meat quality, with few preserves and low level of food additives, especially towards the raw-dried salami. It is becoming increasingly obvious the consumer trend towards top quality cold cuts products, even if this means paying a higher price.

In the period December 2015 - May 2016 compared to December 2014 - May 2015, the cold cuts sales in traditional trade increased with a rate of 13%, according to data from Nielsen Retail Audit.


Are you interested in more details about the opportunities presented by the Food Market in Romania? To collaborate with a local player? To acquire a local company or to expand your operations? To export to Romania?

Perhaps we can collaborate.

We, at FRD Center, are constantly monitoring various sectors and analysing certain potential opportunities for investors, for exporters and for those looking to source from Romanian manufacturers.

What opportunity is interesting for you? How can we be of assistance to you?

For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, feel free to contact the FRD Center team at:
email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

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