The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Wednesday, 29 March 2017

Romanian Agrotechnology Market Development

The Romanian Agrotechnology Market continues to develop backed by EU funding and foreign investments. Imports of agricultural, horticultural or forestry machinery for soil preparation or cultivation, lawn or sports-ground rollers Romania went up with 14% in 2016 vs. 2015 and the trend is expected to continue in 2017.

For example, to match local demand for agricultural machinery, importer-distributor IPSO Agricultura targets to open two new regional offices in 2017, located in Fetesti (SE Romania) and Targu Mures (Central Romania). Furthermore, the company plans to introduce in its portfolio new models of tractors and agricultural machinery in 2017. IPSO Agricultura has recorded sales of EUR 152m in 2016.

After a 16% growth in 2015 vs. 2014, the Romanian imports of Tractors have been 24% higher in 2016 vs. 2015, while imports of Manure spreaders and fertiliser distributors went up 61% and of Ploughs went up 30%. Smaller growth registered the imports of Seeders, planters and transplanters (14%) and of Scarifiers, cultivators, harrows and rotovators (8%). The Imports of Agrotechnology to Romania double-digit growth trend is expected to continue in 2017.

Some recent developments of the players in the Agriculture and AgriFood sector in Romania that FRD Center has monitored are:

Comcereal Focsani exploits approximately 4,500 hectares of agricultural land, out of which a surface of only 500 hectares is irrigated. Comcereal Focsani plans to implement in 2017 the drip irrigation technology on a surface of 50 hectares, with estimated investments of 2,000 – 2,500 EUR / hectare.

Agroserv Mariuta has a cattle farm in Ialomita (Southern Romania) that produce approximately 25 tonnes of milk per day. Agroserv Mariuta will invest EUR 5.1m in 2017 in the construction of a premium dairy plant. Established in 1994, Agroserv Mariuta is controlled by a Romanian businessman.

Agricola Group has announced investments of approximately EUR 6m for 2017. Agricola Group includes Agricola International SA (poultry farms and production of poultry meat), Salbac SA (production of salami and sausages), Europrod SA (production of ready meals), Avicola Lumina SA (production of eggs) and Agricola Magazine SRL (operator of a network of around 30 stores). Agricola targets to increase its salami production capacity by approximately 38% until 2020.

The producer of meat and meat products Diana controls the cattle farm Carvil in Ramnicu Valcea (SW Romania). Diana targets to open new stores in 2017 and to reach a chain of 50 stores by the end of the year. Diana has recorded a turnover of EUR 96m in 2016.

Summit Agro Romania has launched in February 2017 the Trika Expert insecticide, a unique product on the domestic market. It is a soil insecticide with incorporated fertilizer, of type G Plus innovative technology. Summit Agro Romania and the Corn Producers Association of Romania have agreed to use the Trika Expert insecticide in all the corn testing platforms set up by the Association.

Do you want to export Agrotechnology and Food Processing Equipment to Romania? To connect with the local specialised importer-distributors and the major buyers?

Are you interested in learning more about the agrotechnology, farm machinery, agribusiness equipment and the market opportunities in Romania, in Poland, in Hungary etc.? To connect with the local buyers in the markets or with the specialised importer-distributors? Perhaps we could collaborate and assist you with market entry to the Emerging Markets in Europe.

Here are some additional details:

For tailor-made sector data and B2B matchmaking with players in the Emerging Markets in Europe, feel free to contact the FRD Center team at:
email: or tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

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