The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Friday, 21 April 2017

Food and Beverages Dutch Trade Mission to Romania / Bulgaria

GfK: Two Thirds Of Romanians’ Expenses Target Foods - 2016 was the second consecutive year when Romanians had an increased appetite for more expensive products and higher expenses, according to a study by GfK Romania. 

Join the Dutch Trade Mission to Bucharest to meet with the Romanian buyers and Bulgarian buyers, food and beverages importers, food and beverages producers in these markets.

More details at:

6 - 9 June 2017 - Handelsmissie Food and Food Processing juni 2017

Are you a Dutch food business operator willing to do business in Romania and Bulgaria, or do you want to expand your business? Join the Dutch trade mission and matchmaking to Bucharest! Explore the local market and meet the relevant players.
U heeft een bedrijf in de levensmiddelensector en u wilt meer weten over zaken doen in Roemenië en Bulgarije, of u wilt uw bedrijf uitbreiden? Verken dan efficiënt de lokale markt en ontmoet relevante spelers tijdens de handelsmissie in Boekarest van 6 tot 9 juni.

Food market in Romania and Bulgaria
The agri-food market in Romania is one of the most dynamic in Europe. Romania's food imports have reached in 2016 the historical record of EUR5.8bn. GDP growth was 4.8% and purchasing power went up 12%. Provisional data show that FDI into Romania increased by 19% in 2016. Second largest in CE Europe after Poland, Romania is presently a market with outstanding potential, a strategic location, and an increasingly solid business climate. Romania’s impressive recent economy and consumption growth make it an interesting destination for food exports and investments in food processing.

Bulgarian food and beverage industry produces nearly EUR 5 bln or 3.5% of GVA. Food industry is an important part in the export structure of the country. Investments in food industry had more than 10% annual growth in 2013-2016. Processors increasingly demand technologies and organisational practices to improve competitiveness and reduce labour costs. The consistent growth in personal income and HoReCa development resulted into a more sizable premium food market niche, although the Bulgarian food market is still characterized by severe price competition.

Opportunities for Dutch companies
The mission is addressed to Dutch companies active in the following areas:
• Food and Beverage products
• Food and Beverage industry technology
• Raw materials and ingredients for F&B production

Business opportunities for Dutch food and beverage exporters are envisaged mainly because:
- purchasing power of Romanian consumer increased with 12% in 2016 and it is expected to continue
- local food production capacities are being further expanded and modernised
- imports of specialty type and gourmet foods will continue to grow in 2017-2020
- consumption pattern of Bulgarian consumers is changing – seeking for maximum health benefits and minimum artificial ingredients.

Mission program
To maximise on these and other opportunities, the Netherlands Embassy in Bucharest will facilitate an intensive Trade Mission for interested Dutch companies from 6-9 June 2017.

The Mission will:
1 - provide an insight into the diverse opportunities of the Romanian and Bulgarian food & beverages market through a Sector Roundtable and two Retail Store Visits
2 - facilitate customised B2B matchmaking: direct contacts with main market players - specialist importers-distributors, direct buyers in main retail chains, food & beverages producers - and institutional stakeholders, and give first-hand information on commercial collaborations and export possibilities
3 - enable direct contact with key opinion leaders, authorities, market players, the Dutch business community in Romania in a Networking Event
4. – Bulgarian food and beverage companies will be invited and facilitated to participate in the B2B matchmaking sessions.

Participants are kindly asked to register before the deadline of 28 April 2017.

The activities are organized by the Netherlands Embassy in Bucharest. The local project management and B2B matchmaking is provided by FRD Center.

For additional information and registration in view of participation please contact:

Anda Popescu
Policy Advisor, Agriculture & Food
Embassy of the Kingdom of the Netherlands
Agriculture, Food and Nature
T +40 21 208 6051

Jackie Bojor
FRD Center
Tel: +40 21 411 1459

According to GfK: The FMCG market rose 3,4%, by value, on the year in 2016. Romanians buy essential goods less often, but spend more when they go shopping. When it comes to essential goods, the categories of food products still dominate Romanians’ expenses, accounting for 66%.

Modern commerce makes up 57% of Romania’s overall FMCG market. Throughout 2016, modern retailers won two percentage points compared with 2015. Supermarket and discount-type stores contributed the most to the increase in modern commerce, gaining half of percentage point, each.

The market share of the ten largest retailers rose by only one percentage point (compared with three points in 2015). Lidl and Profi are among the most active retailers when it comes to market share increase. Traditional commerce had a negative evolution throughout 2016, and the decrease by two percentage points was caused by a decline in the frequency by which Romanians shop in traditional stores.


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