The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Wednesday, 10 May 2017

Electric Power Tools Market in Romania

Who are the most reliable importers and distributors of Electric Power Tools in Romania? How to reach the relevant importers of Electric Power Tools in Eastern Europe? The Romanian market of Electric Power Tools relies almost entirely on imports. 

The Romanian imports of Electric Power Tools in the first nine months of 2016 have been over 10% higher than in the same period of the previous year. The share of Electric Power Tools imports from EU countries increased to 63% of the total, compared to 54% in the whole of 2015. Romanian Electric Power Tools imports from Asian producers declined to about 35% compared to 46% in the previous year, showing increasing preference of the Romanian consumer for better quality and increasing purchasing power.

Bosch Electric Tools Division reported record sales of EUR 4.5 bn in 2016, after a 7% increase in local currencies. According to company sources, 2016 has been the most successful year in the history of the company. They sold over 50 million electric tools all over the world and increased sales once again. Their products are well received by DIY and craftsmen alike. In addition, the Power Tools Division has introduced a number of connected power tools in 2016.

According to FRD Center analysis, Bosch Group has recorded consolidated sales of EUR 272 mil in Romania in 2015. The company has a direct presence in Romania through the firm Robert Bosch SRL focused on 

  • electrical tools 
  • heating systems 
  • security, safety and communication systems 
  • aftermarket auto equipment distribution 
In Romania, Robert Bosch Power Tools Division sells all three brands of power tools Group: Bosch, Skil and Dremel. Robert Bosch Power Tools Division collaborates with over 100 distributors all over Romania. Some of the major ones are: Partener SRL, Triton SRL, Proenerg SA, Expotehnica SRL, Pentagon SRL, Metatools SRL, Fabory SRL, Epinvest SRL, Techno Pro SRL, Global Tech SRL

The Bosch Electric Power Tool Division has recorded a double-digit growth in 2015 compared to 2014, especially on the segment of professional tools whose sales have increased by over 25%.

The importer of electric tools and brushcutters Stihl Romania, part of the German group Andreas Stihl, ended the year 2016 with a turnover of EUR 32 mil, which represents a 20% increase compared to 2015. The double-digit sales increase in Romania has been favored by economic factors such as lower VAT, economic development, increase of purchasing power of the end consumer as well as the completion of large residential construction projects.

At the same time, the number of stores in the company network increased by 20%, from 300 at the beginning of 2016 to 360 in Q1 2017.

Stihl Romania is wholly owned by the mother company in Germany and imports the Stihl and Viking brands on the Romanian market.

Other international Electric Power Tools manufacturers operating successfully on the Romanian market that FRD Center has been analysing include Makita, deWalt, Hitachi, BlackandDecker, Festool, Fein, Hilti, Metabo, Skil, Ridgid, Einhell.

The Romanian DIY Market registers continuous development and the DIY retail expands with new international and local networks opening new locations all over Romania. International DIY retail chains operating in Romania include Praktiker, Leroy Merlin, Hornbach and Kingfisher, while the domestic players are represented by Dedeman and Arabesque.
More details at
Are you interested to export to Romania and the Emerging Markets in Eastern Europe? The Romanian Industrial Manufacturing sector presents numerous opportunities for foreign suppliers of machinery, special materials, chemicals, tooling etc.

In the first two months of 2017, Romanian industrial manufacturing went up 5.4% y-t-y. The growing trend is expected to continue, with the development of industrial parks, foreign and local investments in technologies and tooling, as well as with the expansion of current industrial operations of various producers. More details at

Romania is a gateway to the EU and Eastern Europe and numerous crossborder investments and Mergers&Acquisitions are registering double-digit profits. Why acquire a player in Romania? More details at

Sectors of interest for crossborder acquisitions in Romania include: industrial manufacturing, plastics, automotive, food processing, agribusiness, chemicals production and distribution, furniture manufacturing, IT, BPO, healthcare, private medical services, logistics, transportation, retail, distribution.

More details about successful crossborder M&A in Romania at

Since 2000, FRD Center offers market research, deal origination and M&A consulting services to foreign buyers and investment funds interested to enter Romania and the emerging markets in Europe as investors or joint-ventures.

More details about our Deal Origination services are available at:

For tailor-made market research, deal origination, B2B matchmaking with players in the Emerging Markets in Europe, for M&A assistance and target search and selection feel free to contact the FRD Center team at: 
email: or tel: +4021 411 1459/60/61

The FRD Center B2B Matchmaking services involve identification and selection of most relevant targets, direct liaison at Manager level, presentation of the Client's products / services, pursuit for obtaining expression of interest in a 1-2-1 meeting with the Client representative, arranging and confirming 1-2-1 business meetings in a Commercial Agenda / Business Itinerary in the market, assistance on location, follow-up etc.

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