Due to a busier professional life and increasing incomes, the Romanian consumers are increasingly prepared for ready-made food. The majority of supermarket chains offer ready-meals, both packaged and self-service.
Currently some 4 out of 10 Romanians eat ready-meals. According to some market players, the market value doubled in 2017, as compared to 2016.
Carrefour, which operates nearly 300 stores on the Romanian market, ready-meal sales increased by more than 20% over the past year.
Some of the main players on the Romanian ready-meals market include Cris-Tim, Scandia Food, Macromex, Prefera Food, Ka Plus, Europrod/Agricola, Good People, Angst, Corelli Group, Eisberg România.
According to a study by Nielsen, 53% of the Romanian market of ready meals is covered by menus and 47% by salads.
For more details about the Romanian food market feel free to consult the FRD Center market report produced for the Royal Netherlands Embassy in Bucharest: the "Romanian Food Market 2016" published on-line at
For some info about the M&A Opportunities in the Meat Processing Sector in Romania feel free to consult the FRD Center analysis at http://market-entry-romania.blogspot.ro/2018/01/m-opportunities-in-meat-processing.html
For a few details about the Instant Noodle Soups Market in Romania go to the FRD Center business blog posting at http://market-entry-romania.blogspot.ro/2017/10/instant-noodle-soups-market-in-romania.html
How to enter the Romanian food processing sector? How to acquire a local food processor and producer of quality food products?
As one of the pioneer privately owned market entry and M&A advisory firms in Romania, operating for over 15 years in this market, FRD Center has high competencies in buy-side advisory and is quite well placed to assist foreign buyers with their Deal Origination and Acquisition Target Search in Romania and the region. FRD Center has been assisting foreign investors with their acquisition target origination in Romania and has operated under several buy-side mandates.
Romania is the most dynamic economy in the EU, with highest GDP growth in Europe of 8.8% in Q3 2017 and a 7% GDP growth in 2017.
Since 2000, FRD Center offers market research, deal origination and M&A consulting services to foreign buyers and investment funds interested to enter Romania and the emerging markets in Europe as investors or joint-ventures.
More details about our Deal Origination services are available at: http://market-entry-romania.blogspot.ro/2017/02/deal-origination-in-romania-and-region.html
For tailor-made sector data, B2B matchmaking with players in the Emerging Markets in Europe, for M&A assistance, background checks and in-depth profiling of players, for target origination in Romania and other markets in Eastern Europe feel free to contact the FRD Center team at: email: firstname.lastname@example.org or tel: +4021 411 1459/60/61
Crossborder M&A deals in the Agri/Food sector in Romania in 2017 / 2018 include:
- Smithfield, part of WH Group (China), acquired local meat processors Elit and Vericom.
- Danish group Givesco A/S acquired 50% of the shares of local pasta producer, Sam Mills Group, with a combined business of over 140 mEUR.
- Mexican company Sigma Alimentos has acquired 51% of the shares of Caroli Foods Group, one of the main packaged meats producers in Romania.
- In October 2017, the European Bank for Reconstruction and Development (EBRD) confirmed that it will become a shareholder in the Romanian agribusiness company, Agricover Holding, taking over 13% stakes.
- Unilever reached an agreement to buy local ice cream maker Betty Ice for an estimated 80-90 mEUR.